MARS Solutions Group · 15 hours ago
Marketing Data Analyst
Dallas, TX
Contract
Hybrid
Mid LevelMARS Solutions Group is seeking a Media Measurement Data Analyst to turn data into powerful storytelling that drives brand strategy and informs C-suite decisions. This role involves performing media measurement, data analysis, and providing insights to senior leadership for optimizing media investments.
Information TechnologyRecruitingStaffing Agency
Hiring Manager
Sam Johnson
Responsibilities
Perform full-funnel media measurement across paid, owned, and earned channels (social, TV, influencer, retail media, etc.)
Conduct data harmonization, taxonomy standardization, and KPI alignment across enterprise media programs
Write and optimize SQL queries to extract, transform, and aggregate large datasets from multiple media sources
Use advanced Excel and statistical techniques to analyze performance data, identify trends, and quantify ROI or incremental lift
Translate analytical results into strategic stories and executive-level recommendations for senior leadership
Collaborate with media managers, agency partners, and buyers to interpret results and drive media optimization
Contribute to the design and enhancement of Power BI dashboards for recurring and ad-hoc reporting
Explore opportunities to integrate AI-powered analysis and automation (e.g., LLM-assisted reporting, anomaly detection, or predictive modeling) into reporting workflows
Qualification
Required
Perform full-funnel media measurement across paid, owned, and earned channels (social, TV, influencer, retail media, etc.)
Conduct data harmonization, taxonomy standardization, and KPI alignment across enterprise media programs
Write and optimize SQL queries to extract, transform, and aggregate large datasets from multiple media sources
Use advanced Excel and statistical techniques to analyze performance data, identify trends, and quantify ROI or incremental lift
Translate analytical results into strategic stories and executive-level recommendations for senior leadership
Collaborate with media managers, agency partners, and buyers to interpret results and drive media optimization
Contribute to the design and enhancement of Power BI dashboards for recurring and ad-hoc reporting
Explore opportunities to integrate AI-powered analysis and automation (e.g., LLM-assisted reporting, anomaly detection, or predictive modeling) into reporting workflows
Strong SQL expertise – able to query, join, and structure large datasets efficiently
Advanced Excel skills, including pivot tables, modeling, and data visualization
Statistical analysis experience – capable of identifying trends, variances, and causal insights
Exceptional data interpretation and storytelling ability – translating analytics into clear business narratives
Understanding of data infrastructure and data flow; familiarity with media data ecosystems a plus
Comfort in fast-paced environments with high visibility and tight turnaround times
Preferred
Familiarity with media measurement, MMM, attribution modeling, or marketing science
Exposure to AI-driven analytics tools or generative AI for insights summarization
Experience with agency collaboration or enterprise-level marketing analytics
Benefits
Hybrid flexibility (Dallas/Frisco HQ).
Company
MARS Solutions Group
Mars Solutions Group is a Staffing company that specialises in direct hire and project-based staff, Recruitment Process Outsourcing.
Founded in 2006
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
R
Rashi Arora Khosla
Founder and CEO
Recent News
BizTimes - Milwaukee Business News
2024-03-27
Company data provided by crunchbase