Web3 Recruit · 2 days ago
Head of Marketing (Fintech/Crypto)
United States
Full-time
Remote
Lead/Staff, Director/Executive
$210K/yr - $250K/yr
3+ years expWeb3 Recruit is seeking a Head of Marketing for their client, a public blockchain focused on real-world asset tokenization. The role involves building and executing a marketing strategy to position the company as a leader in compliant asset tokenization and on-chain transactions, targeting institutional markets.
Human Resources
Hiring Manager
David Janotka
Responsibilities
Build a demand generation engine that creates a robust MQL → SQL → Deal Won/Lost pipeline targeting asset issuers, tokenisation partners, fintechs, and fund managers
Reposition the brand from crypto-native to 'modern institutional'—sophisticated, compliant, and credible for regulated financial institutions
Develop institutional messaging that creates urgency and trust amongst potential clients
Execute multi-channel campaigns and content, including lead magnets, content marketing, performance marketing, events, thought leadership, and executive engagement
Lead product marketing, creating positioning, sales enablement, competitive intelligence, and GTM strategies across all company's Brands
Establish thought leadership through speaking engagements, media relations, analyst briefings, and executive visibility
Build and lead a high-performing team, managing internal hires and external agencies for demand gen, content, and product marketing
Qualification
Required
3+ years in B2B marketing with at least 1+ years in fintech, institutional finance, or financial services technology
Proven track record building demand generation programs that drive measurable pipeline and revenue in complex, enterprise sales environments
Deep expertise in institutional finance or fintech, with fluency in how regulated financial institutions evaluate and adopt new technologies
Full-funnel mastery from brand awareness through lead nurturing, sales enablement, and conversion optimization
Data-driven approach with experience defining metrics, analyzing performance, and optimizing programs
Entrepreneurial mindset: comfortable building from scratch, moving quickly from strategy to execution, and thriving in ambiguity
Preferred
Blockchain/crypto experience
Emerging technology adoption expertise
Company
Web3 Recruit
Web3 Recruit is a recruitment agency specialising exclusively in recruiting within the Web3, Crypto, Blockchain and AI space.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase