Cypress HCM · 1 day ago
Web Analyst
United States
Contract
Remote
Mid Level
$63/hr - $63/hr
3+ years expCypress HCM is seeking a Web Analyst to join their Marketing team. The role involves partnering with go-to-market teams to analyze customer behavior on Adobe.com and create an analytics roadmap to support sales and marketing goals.
Human ResourcesInformation TechnologyStaffing Agency
Responsibilities
Partner with go to market teams, marketing and product teams to deliver insight and understanding of customer behavior on Adobe.com
Synthesize Adobe Analytics and Hadoop data to drive deeper understanding of site activity and customer journeys
Understand key business priorities and marketing goals for Adobe.com and create an analytics roadmap for the site to support sales and marketing goals
Identify site requirements to ensure proper tracking of new pages and experiences; work closely with the analytics enablement team to ensure requirements are implemented
Set and deliver on web goals and targets to drive improvements to web traffic, conversion, engagement, and retention
Collaborate with other marketing analytics teams and researchers and contribute to holistic funnel measurement
Work with analytics teams and technology partners to drive the next generation of analytics tools
Qualification
Required
Expert with Adobe Analytics analysis and insight generation. Able to prioritize and establish analytics strategy to deliver actionable insights
Strong analytical and quantitative orientation with advanced SQL knowledge in large, complex data environments
Expert with Hadoop/big data environments to synthesize and analyze data
Expert at the creation and use of Excel pivot tables to drive analytics. Tableau skills strongly desired
Strong knowledge of online marketing strategies
Ability to knit together Adobe Analytics and customer attribute data to deliver robust insights into customer behavior on Adobe.com
Bachelor's degree (MBA preferred)
3 to 4 years of working with standard clickstream analysis tools: Adobe Analytics, Google Analytics etc
2 years of experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research
Preferred
Experience forecasting website traffic/orders desired, but not mandatory
Data management and modeling a plus
Company
Cypress HCM
Cypress HCM is a staffing and recruiting company providing technology and creative recruiting solutions.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Mark Lillig
CEO
Philip Oommen
CFO
Company data provided by crunchbase