Cypress HCM · 2 days ago
Marketing Program Manager
San Jose, CA
Contract
Hybrid
Mid Level
$50/hr - $58.57/hr
3+ years expCypress HCM is seeking a Demand Generation Program Manager to support the Digital Journey Strategy team during a critical period of growth and evolution. This role involves providing operational, coordination, and reporting support to ensure successful execution of customer-centric B2B campaigns across Adobe’s digital channels.
Human ResourcesInformation TechnologyStaffing Agency
Responsibilities
Partner with Journey Strategy Managers to operationalize approved journey plans, supporting timeline management, task coordination, and execution readiness across teams
Support the maintenance of journey templates, intake documentation, and operational workflows
Step in to manage defined components of digital campaigns as needed
Coordinate with paid media, email, web, content, and webinar teams to ensure campaign deliverables are aligned and progressing on schedule
Track requirements, dependencies, and activation milestones; proactively surface risks or blockers
Manage day-to-day communications and handoffs between teams
Support internal content operations, including content and offer tracking, offer code management, asset uploads and QA, and metadata coordination
Ensure assets and activation plans adhere to journey guardrails and campaign requirements
Support Journey Strategy Managers throughout our quarterly reporting cycles with clean and consistent templates to summarize campaign and journey performance
Coordinate data pulls and reporting deliverables with analytics team
Support Journey Strategy Managers by synthesizing data into clear, concise narratives
Support weekly team rhythms including campaign meetings and status updates, reporting cycles, and cross-team coordination
Maintain operational artifacts such as trackers, calendars, dashboards, and documentation
Provide consistent visibility into progress, risks, and upcoming needs
Document operational workflows, playbooks, and best practices
Identify opportunities to improve efficiency, reduce friction, and streamline coordination
Qualification
Required
3-6 years of experience in B2B demand generation, digital marketing, campaign management, marketing operations, or related fields
Strong understanding of multichannel digital marketing (email, paid media, content, web, webinars)
Excellent project management, organization, and documentation skills – especially in spreadsheets and presentation software
Experience coordinating across multiple stakeholders and teams
Ability to organize data and information into clear, executive summaries
Comfortable working in a fast-paced environment with evolving priorities
Detail-oriented, reliable, and comfortable operating in a support and execution-focused role
Company
Cypress HCM
Cypress HCM is a staffing and recruiting company providing technology and creative recruiting solutions.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Mark Lillig
CEO
Philip Oommen
CFO
Company data provided by crunchbase