Orange Barrel Media · 1 week ago
Media Measurement Analyst
New York, NY
Full-time
Onsite
Mid, Senior Level
4+ years expOrange Barrel Media creates and operates iconic urban media displays that advertisers ask for by name across major U.S. markets. They are seeking a Media Measurement Analyst to join their Data & Insights team, responsible for ensuring accurate media measurement and audience data to drive business results.
Marketing & Advertising
Responsibilities
Translate business questions from Sales, Real Estate, and Operations into analytical approaches and actionable outputs; brings curiosity and interest in teammates' needs to provide relevant solutions
Act as key liaison internally for campaign and client specific data requests from Sales
Ingest, validate, and analyze third-party measurement data (e.g., Geopath, Perview, other performance measurement partners), identify trends, anomalies, and opportunities for deeper insight
Analyze and interpret large datasets related to media delivery, impressions, and performance across OBM and IKE assets
Build and maintain Tableau dashboards that clearly communicate insights to non-technical stakeholders
Write and optimize SQL queries to extract, transform, and analyze data from multiple internal and external sources
Support workflow improvements by identifying opportunities to streamline data ingestion, reporting, and recurring analyses
Collaborate cross-functionally to define data standards, documentation, and best practices that improve consistency and scalability
Present findings clearly through dashboards, summaries, and presentations that enable confident decision-making
Manage multiple requests and priorities with strong organization, curiosity, and attention to detail
Qualification
Required
Bachelor's degree in Analytics, Economics, Computer Science, or experience in related areas
4-6 years of experience in data analysis, business analytics, or related roles
Work within the media, advertising, or marketing analytics ecosystem
Experience using Tableau (or similar BI tools) to build dashboards and visualizations
Proficiency in SQL, including complex joins and multi-step queries
Working knowledge of Python (or similar analytical scripting language) for analysis or automation
Strong analytical thinking with the ability to connect data outputs to real-world business use cases
Clear communicator who can explain insights to both technical and non-technical audiences
Demonstrated ability to learn new data sources, tools, and business concepts quickly
Preferred
Familiarity with OOH media measurement, audience data, or impression-based analytics (Geopath, mobility data, ad exposure data, etc.)
Experience working with ETL concepts, data pipelines, or analytics documentation
Comfort collaborating with Sales and Technology teams in a fast-moving, operationally complex environment
Company
Orange Barrel Media
Orange Barrel Media creates and manages famous media displays that benefit both the public and advertising.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Adam Borchers, CPA
Chief Operating Officer
Ashley Weaver
Executive Assistant to Chief Executive Officer
Recent News
The Mercury News
2025-03-01
2025-01-16
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