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ResourceMFG · 2 days ago

Social Media and Marketing Coordinator

Lubbock, TX

Part-time

Hybrid

Entry Level

$20/hr - $20/hr

2+ years exp

ResourceMFG is seeking a dynamic and innovative Social Media and Marketing Coordinator to join their vibrant marketing team. In this role, you will develop and execute comprehensive social media strategies that enhance brand visibility and engage diverse audiences while driving digital marketing initiatives.

ManufacturingStaffing Agency

Responsibilities

Develop, implement, and monitor social media campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and brand awareness

Create compelling content including graphics, videos, blog posts, and photography that align with brand voice and marketing objectives

Manage social listening to track brand mentions, industry trends, and customer feedback to inform strategic decisions

Utilize tools such as Hootsuite or Buffer for scheduling posts, analyzing performance metrics, and optimizing content delivery

Conduct keyword research and SEO practices to enhance content visibility on search engines and social platforms

Coordinate with public relations teams to craft press releases, manage media relationships, and support branding initiatives

Oversee paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and ROI

Analyze web analytics using Google Analytics and web analytics tools to assess campaign effectiveness and inform future strategies

Maintain consistency in branding across all digital channels while ensuring high standards of proofreading and content accuracy

Collaborate with cross-functional teams including E-commerce, Graphic Design, Photography, Video Editing, and Web Development to produce integrated marketing materials

Monitor industry trends in digital marketing and social media management to recommend innovative approaches

Qualification

Social media managementGraphic designSEO practicesContent creationWeb analyticsPaid advertisingCommunication skillsProject management

Required

Minimum of two years of professional experience in social media marketing or digital marketing roles

Proven expertise in social media management tools such as Hootsuite or Buffer

Strong graphic design skills with proficiency in Adobe Creative Suite applications including Photoshop and Illustrator

Experience with video editing software for creating engaging multimedia content

Knowledge of SEO best practices, keyword research techniques, and web analytics tools like Google Analytics

Familiarity with paid advertising campaigns on Facebook Ads Manager or similar platforms

Demonstrated ability to manage multiple projects simultaneously while meeting deadlines

Excellent communication skills with a keen eye for proofreading and content accuracy

Preferred

Prior experience working within branding strategies or public relations is advantageous

Company

ResourceMFG

Glassdoor3.5

ResourceMFG is a staffing firm which serves the manufacturing industry.

Founded in 1995

Cuyahoga Falls, Ohio, USA

5001-10000 employees

http://www.resourcemfg.com

Funding

Current Stage

Late Stage

Leadership Team

Diane Matthews

Direct Hire Placement Partner

Company data provided by crunchbase