BlueSky Resource Solutions · 1 week ago
LinkedIn Marketing Specialist
BlueSky Resource Solutions is seeking a LinkedIn Marketing Specialist to enhance their presence on LinkedIn. The role involves developing a content strategy, managing company page content, and collaborating with teams to drive engagement and brand credibility.
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Responsibilities
Develop and execute a LinkedIn content strategy aligned with brand, growth, and lead-generation goals
Manage company page content, including posts, thought leadership, announcements, and campaigns
Create and optimize LinkedIn ads, sponsored content, and audience targeting strategies
Collaborate with leadership, sales, and recruiting teams to amplify messaging and employer brand
Track performance metrics (engagement, followers, leads) and optimize based on insights
Stay current on LinkedIn best practices, algorithm changes, and emerging trends
Qualification
Required
2+ years of experience managing LinkedIn marketing
Strong understanding of LinkedIn analytics, paid campaigns, and organic growth strategies
Excellent copywriting skills with a professional, engaging tone
Experience working with executives to shape thought leadership content
Data-driven mindset with the ability to turn insights into action
Preferred
Experience in B2B, technology, consulting, or professional services
Familiarity with marketing automation or CRM platforms
Graphic or short-form video experience for social content