ZoomInfo · 6 days ago
Sr. Field Marketing Manager
Waltham, Massachusetts, United States
Full-time
Hybrid
Senior Level
$105K/yr - $164K/yr
5+ years expZoomInfo is a company that empowers businesses to grow faster with AI-ready insights and advanced automation. They are seeking a Senior Field Marketing Manager who will lead strategic marketing initiatives, collaborate with sales teams, and leverage AI tools to drive revenue growth and enhance customer experiences.
AnalyticsInformation ServicesLead GenerationMarketing
Responsibilities
Drive Strategic Marketing Planning and Execution: Lead the strategy and execution of comprehensive integrated marketing plans for your assigned segment, including budget management, goal-setting, and KPI tracking to achieve pipeline quantity, quality, velocity, win rates, and ROMI. Leverage AI-powered analytics and predictive modeling to optimize resource allocation and forecast campaign performance
Partner Closely with Sales: Be the dedicated POC for your assigned segment, work hand-in-hand with segment sales leaders, account executives, BDRs to identify priorities and develop strategic marketing programs that support account plans and drive pipeline generation
Execute High-Impact Online and Offline Activations: Plan and execute memorable experiences including local conferences, executive roundtables, luncheons/dinners, webinars, direct mail, e-gifting, and proprietary events. Own all aspects of activation logistics—venue selection, communications, speaker management, attendee engagement, and post-event follow-up
Lead Cross-Functional Collaboration: Work closely with ABM Managers, events, demand generation, marketing operations, and creative teams to ensure alignment and maximize campaign effectiveness. Share best practices, evangelize AI-powered workflows, and contribute to the overall success of marketing and sales partnerships
Analyze and Optimize: Monitor and analyze campaign performance, providing insightful reports to sales and marketing leadership. Leverage AI-powered attribution modeling, sentiment analysis, and predictive insights to identify trends, optimize campaigns, and demonstrate marketing's impact on pipeline and revenue
Qualification
Required
5-7 years of B2B marketing experience with a minimum of 4 years in field marketing for a high-tech or SaaS company
Proven success developing and executing integrated campaigns that drive measurable pipeline and revenue growth
Demonstrated experience leveraging AI tools for marketing applications including generative AI for content creation, predictive analytics for targeting and scoring, and AI-powered personalization at scale
Deep understanding of ABM principles and best practices
Proven ability to partner with ABM teams to execute integrated programs that combine field marketing scale with account-level personalization and strategic thinking with AI-enabled execution
Strong analytical and strategic planning skills with the ability to translate business objectives into actionable marketing strategies
Comfort working with AI-generated insights and translating data into recommendations
Exceptional interpersonal and communication abilities
Proven track record building strong relationships with sales leaders, ABM teams, and cross-functional partners
Experience articulating the value of AI-powered marketing initiatives to diverse stakeholders
Proven ability to manage multiple projects simultaneously, prioritize effectively, and deliver results in fast-paced environments
Track record of using AI and automation to increase productivity and scale impact
Experience using MarTech such as Marketo, Zoom Webinars, Outreach, Salesforce, Splashthat, Reachdesk
Experience using AI-powered tools: Claude, Jasper, Copy.ai or similar generative AI platforms
Ability to travel up to 20% of the time
Benefits
Comprehensive benefits
Holistic mind, body and lifestyle programs designed for overall well-being
Company
ZoomInfo
ZoomInfo offers a platform for accessing business contact information, company profiles, and sales intelligence tools.
1001-5000 employees
H1B Sponsorship
ZoomInfo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (74)
2024 (67)
2023 (51)
2022 (115)
2021 (81)
2020 (10)
Funding
Current Stage
Public CompanyTotal Funding
$8.55MKey Investors
TA AssociatesVenrock
2024-04-01Post Ipo Equity· $1.55M
2020-06-04IPO
2019-02-04Acquired
Leadership Team
Henry Schuck
CEO & Founder
Filip Popovic
Chief Technology Officer
Recent News
Venrock
2025-12-31
Company data provided by crunchbase