Metasys Technologies · 2 hours ago
Senior Principal Consultant- Salesforce Marketing Cloud Personalization Specialist
United States
Full-time
Remote
Senior Level, Lead/Staff
$50/hr - $55/hrMetasys Technologies is seeking a Salesforce Marketing Cloud Personalization Specialist to design, implement, and optimize personalized, data-driven customer experiences across digital channels. This role will leverage Salesforce Marketing Cloud Personalization to deliver real-time, 1:1 personalization that improves engagement, conversion, and customer lifetime value.
Information ServicesInformation TechnologyManagement ConsultingProfessional ServicesStaffing Agency
Responsibilities
Design and implement real-time personalization strategies across web, mobile, email, and other digital touchpoints using Salesforce Marketing Cloud Personalization
Define customer segments, audiences, and behavioral triggers to deliver tailored experiences
Configure and manage templates, recipes, offers, and content zones
Work with customer data sources (CRM, CDP, web analytics, and data feeds) to enable unified customer profiles
Collaborate with technical teams to implement tracking, data ingestion, and integrations
Ensure data quality, governance, and compliance with privacy regulations (GDPR, CCPA, etc.)
Build and manage A/B and multivariate tests to evaluate personalization effectiveness
Analyze performance metrics and generate actionable insights
Continuously optimize personalization logic, rules, and recommendations
Partner with marketing, product, analytics, and IT teams to align personalization initiatives with business goals
Translate business requirements into technical personalization solutions
Provide guidance and best practices for personalization across teams
Monitor KPIs such as engagement, conversion, revenue uplift, and retention
Create dashboards and reports to communicate performance and ROI
Present insights and recommendations to stakeholders
Qualification
Required
Strong technical expertise in Salesforce Marketing Cloud Personalization
Experience in designing and implementing real-time personalization strategies across digital channels
Ability to define customer segments, audiences, and behavioral triggers
Experience with customer data sources (CRM, CDP, web analytics, and data feeds)
Collaboration with technical teams for tracking, data ingestion, and integrations
Knowledge of data quality, governance, and compliance with privacy regulations (GDPR, CCPA, etc.)
Experience in building and managing A/B and multivariate tests
Ability to analyze performance metrics and generate actionable insights
Experience in optimizing personalization logic, rules, and recommendations
Ability to partner with marketing, product, analytics, and IT teams
Skill in translating business requirements into technical personalization solutions
Experience in providing guidance and best practices for personalization
Ability to monitor KPIs such as engagement, conversion, revenue uplift, and retention
Experience in creating dashboards and reports to communicate performance and ROI
Ability to present insights and recommendations to stakeholders
Company
Metasys Technologies
Metasys Technologies is a staffing company that provides recruitment assistance.
Founded in 2000
501-1000 employees
H1B Sponsorship
Metasys Technologies has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (2)
2021 (3)
2020 (3)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Arkview Capital
2022-08-01Private Equity
Leadership Team
Romeen Sheth
CEO
Recent News
Company data provided by crunchbase