State of South Carolina · 1 week ago
Enrollment Marketing Manager
Beaufort, SC
Full-time
Onsite
Mid Level
4+ years expThe State of South Carolina is seeking an Enrollment Marketing Manager to drive enrollment growth and tuition revenue. This role involves executing data-driven marketing campaigns and collaborating with various departments to attract prospective students to credit programs and workforce training.
Government
Responsibilities
Execute marketing campaigns across digital channels (social media, email, website) to drive student enrollment and meet tuition revenue targets for credit programs, workforce training, and continuing education
Work directly with program directors and deans to understand enrollment needs, identify target audiences, and develop customized marketing materials and strategies that effectively promote specific programs and credentials
Manage and prioritize internal marketing requests from academic programs and departments, ensuring responsive turnaround for marketing materials including flyers, brochures, digital assets, and promotional content while maintaining quality and brand standards
Execute social media content strategies across platforms (Facebook, Instagram, LinkedIn, YouTube) to engage prospective students, showcase student success and promote programs
Plan and execute marketing support for student recruitment events including open houses, campus tours, career fairs, and community outreach activities; develop promotional materials, coordinate logistics, track event attendance and conversion outcomes
Track, analyze, and report on marketing performance metrics
Performs other duties as assigned
Qualification
Required
A bachelor's degree
Professional experience related to the development and dissemination of information material
Preferred
A bachelor's degree in Marketing, Communications, Business Administration, Advertising, Digital Marketing, or related field
Four year work experience to be in higher education marketing, communications and social media
Company
State of South Carolina
South Carolina is a southeastern U.S. state.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
David Sella-Villa
Chief Privacy Officer
Mark Rhoden
Chief Financial Officer, Office of Regulatory Staff
Recent News
UPSTATE BUSINESS JOURNAL
2025-11-26
2024-11-02
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