Home Instead · 14 hours ago
Part Time Marketing Specialist
MA
Part-time
Onsite
Mid Level
$45/hr - $45/hrHome Instead is a trusted provider of in-home healthcare services dedicated to changing the way society cares for older adults. The Marketing Specialist will be responsible for building strong relationships with network referral providers to increase inquiries and community partnerships throughout Massachusetts.
Elder CareElderlyHealth CareProfessional Services
Responsibilities
Create, develop and maintain strong in-person relationships with network referral providers (Doctors, case managers, social workers, directors of facilities, etc.) with the main goal of generating new inquiries and referrals to our home care services. We need a friendly and strong sales member to be the face of Home Instead in the community, and someone who can push relationships to the next level to ultimately yield grow our referrals
Conduct in-person visits 15-20 hours/week to referral sources such as hospitals, clinics, senior centers, and other community organizations in order to expand our network and help create new relationships for referral opportunities
Represent Home Instead Home Care at local marketing events, hospital networking meetings, and other community networking opportunities to promote our home care services
Collaborate with the Director of Marketing to implement strategic marketing initiatives aimed at increasing brand awareness and business growth
Track and report on all marketing activities, referral relationships, and inquiry metrics in Salesforce to measure effectiveness and identify areas for improvement
Provide insights and feedback to the marketing team to help refine marketing strategies and tactics
Qualification
Required
You MUST live within a 20 mile radius of Westford, MA to be considered for this position
Previous Experience in Relationship Management: Demonstrated ability to manage and nurture professional relationships, ideally within a healthcare or service-oriented industry
Knowledge of Local Healthcare Landscape: Familiarity with the healthcare providers, organizations, and resources in Southern New Hampshire, enabling effective networking and partnership development
Sales Experience: Experience in sales or business development roles, with a track record of achieving targets and driving growth through relationship building and lead generation
Understanding of Marketing Metrics: Familiarity with key marketing performance indicators such as conversion rates, lead generation, and return on investment, to effectively analyze and optimize marketing strategies
Creative Problem-Solving Skills: Ability to identify opportunities and overcome challenges in building and maintaining referral relationships, adapting strategies as needed to achieve objectives
Community Engagement Skills: Demonstrated involvement in community activities or initiatives, showcasing a genuine interest in contributing positively to the local community's well-being
Adaptability and Resilience: Capacity to thrive in a dynamic and evolving work environment, adjusting strategies and approaches in response to changing market conditions or organizational needs
Strong Presentation Skills: Ability to deliver engaging and persuasive presentations to diverse audiences, effectively communicating the value proposition of Home Instead's services
Attention to Detail: Keen eye for detail in tracking and documenting marketing activities, ensuring accuracy and completeness of data for analysis and reporting purposes
Continuous Learning Orientation: Willingness to stay updated on industry trends, best practices, and emerging technologies in marketing and healthcare, seeking opportunities for professional development and growth
Proficiency in Salesforce and Microsoft Office, including Excel and Outlook: Ability to quickly grasp software and adapt to different tools for tracking and documenting
Driver's License (Required)
Ability to Commute: Middlesex County, MA (Required)
Ability to Relocate: Middlesex County, MA: Relocate before starting work (Required)
Benefits
Flexible schedule
Health insurance
Paid time off
Company
Home Instead
Home Instead provides various senior services including chronic condition support.
Founded in 1994
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Unigestion
2021-09-20Private Equity
2021-08-06Acquired
Leadership Team
Bert Copple
Chief Executive Officer
Carol Hitchcock
Franchise Owner and CEO
Recent News
2025-12-11
2025-12-04
2025-11-03
Company data provided by crunchbase