DebtBook · 11 hours ago
Senior Field Marketing Manager
Charlotte, NC
Full-time
Hybrid
Senior LevelDebtBook is an industry-leading fintech software platform that revolutionizes the way local government, higher education, and healthcare finance teams work. As the Senior Field Marketing Manager, you will define and lead DebtBook’s field and event marketing strategy, owning events as a primary driver of marketing pipeline and revenue impact.
Debt CollectionsFinancial ServicesFinTechGovTech
Responsibilities
Develop and own DebtBook’s field marketing and events strategy, positioning events as a core, scalable pipeline channel
Define how DebtBook shows up at industry conferences, hosted events, roadshows, and executive programs — from audience targeting to messaging to experience
Partner closely with Sales leadership, ensuring tight coordination before, during, and after events to maximize pipeline creation and acceleration
Establish clear ROI frameworks for events, including pipeline attribution, influenced revenue, and post-event conversion metrics
Partner with Sales to build repeatable pre-event and post-event motions (target account outreach, meeting scheduling, follow-up campaigns, and pipeline progression)
Oversee execution of events in collaboration with an events coordinator and external vendors, providing strategic direction rather than owning logistics day-to-day
Identify new field marketing opportunities beyond traditional conferences, such as executive dinners, regional meetups, customer events, and partner-led programs
Collaborate closely with Demand Generation, Product Marketing, and Content Marketing to ensure consistent messaging and integrated campaign execution
Manage field marketing budgets, sponsorship decisions, and vendor relationships to maximize impact and efficiency
Track, analyze, and report on field marketing performance, continuously refining strategy based on data and sales feedback
Qualification
Required
Define and lead DebtBook's field and event marketing strategy
Own events as a primary driver of marketing pipeline and revenue impact
Develop and own DebtBook's field marketing and events strategy
Define how DebtBook shows up at industry conferences, hosted events, roadshows, and executive programs
Partner closely with Sales leadership
Establish clear ROI frameworks for events
Partner with Sales to build repeatable pre-event and post-event motions
Oversee execution of events in collaboration with an events coordinator and external vendors
Identify new field marketing opportunities beyond traditional conferences
Collaborate closely with Demand Generation, Product Marketing, and Content Marketing
Manage field marketing budgets, sponsorship decisions, and vendor relationships
Track, analyze, and report on field marketing performance
Benefits
Competitive salaries plus equity (stock options) for all employees
Comprehensive health, dental, and vision insurance, 401(k) with 4% employer match
Flexible work schedules and generous leave policies (including unlimited PTO)
Professional development opportunities and tuition reimbursement
Family and wellness perks
In-person social events
Top-of-the-line equipment, and a newly furnished office
Company
DebtBook
DebtBook provides treasury and accounting software to government and non-profit finance professionals.
Founded in 2019
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$23.7MKey Investors
Elephant
2023-07-26Series A· $12.5M
2022-08-22Series A· $7.5M
2021-12-01Seed· $2M
Leadership Team
Tyler Traudt
Chief Executive Officer
H
Hunter Robinson
Senior Director of Finance & Strategy
Recent News
EIN Presswire
2025-12-02
2025-11-25
2025-11-22
Company data provided by crunchbase