Mindlance · 4 days ago
USA - Content & Social Media Specialist
Hoboken, NJ
Full-time
Hybrid
Senior LevelMindlance is a company focused on creative excellence in digital content. The Content & Social Media Specialist will lead the development and execution of a US-specific content strategy, ensuring brand consistency and effectiveness while engaging with local cultural nuances and beauty trends.
Human Resources
Responsibilities
Lead the development and execution of a US-specific content strategy that aligns with the global brand direction while resonating deeply with local cultural nuances and beauty trends
Own content effectiveness and excellence for the brands across consumer and shopper touchpoints. Take content modules and remix it into platform specific needs. Monitor performance, test via internal tools, and optimize with remixed content; redeploy
Act as the brand's expert on the local market, possessing an intimate understanding of the local market culture, communities, and social media platforms, with a particular focus on beauty trends
Oversee the end-to-end content creation process, from ideation and planning to execution and optimisation, ensuring all content aligns with brand guidelines, BET strategy and assets – ensuring it resonates with the communities we are engaging with
Manage the relationship with key agency partners by providing clear and insightful briefs that Content Supply Chain (powered by AI) and the local creator ecosystem
Ensuring digital content is culturally relevant, engaging and authentic content output
Continuously analyse content performance metrics, derive actionable insights, and adapt the content strategy to optimise engagement, reach, and overall ROI
Qualification
Required
Proven experience in leading creative content teams or projects, ideally in beauty or a related industry (fashion, lifestyle)
Experience as a social media content creator is highly desirable with strong understanding for local culture and platform nuances and trends
Strong understanding of beauty products, trends, ingredients, and industry terminology across makeup, skincare, haircare, etc
A portfolio demonstrating strong content strategy development, execution, and a track record of creating engaging, on-brand content
Experience exploring and implementing new content creation technologies, with a willingness to embrace and experiment with AI tools
Proven success briefing, managing, and collaborating effectively with external agencies, ensuring high-quality output and brand consistency
Comfort using analytics to measure content performance, derive insights, and make data-informed decisions to optimise content strategy
Exceptional Writing & Editing: Mastery of grammar, tone, and crafting compelling beauty-focused copy across various formats (social posts, articles, video scripts, etc.)
Strong understanding of visual elements (photography, video, graphics) and how they contribute to brand storytelling in beauty
Ability to develop and execute data-driven content plans aligned with brand goals, target audience, and different platforms
Experience leading, motivating, and providing clear direction to internal teams and external agencies, ensuring deadlines and quality
Tracking content performance metrics, deriving insights, and adapting strategies to optimise engagement and achieve objectives
A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players
Knowledge of how Gen AI tools work, their capabilities and limitations in content creation (e.g., generating copy ideas, image prompts)
Expertise in developing clear and comprehensive briefs for local agencies, outlining objectives, brand guidelines, and desired outcomes
Building strong relationships with agencies, providing constructive feedback, and ensuring seamless collaboration
Implementing processes to review and approve agency-created content, ensuring alignment with brand standards and messaging
Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others
Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results
Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best
Has humility, understanding that leadership is service to others, inside and outside
Invests time inside and outside to understand the needs of consumers
Creates sustainable growth with purpose, engaging different partners across the system for change
Preferred
Demonstrable experience using generative AI tools for content creation
Comfort exploring and evaluating new content creation tools and platforms relevant to beauty (AR/VR, interactive experiences, etc.)
Leveraging data and analytics to inform AI-powered content decisions, personalise experiences, and maximise impact
Awareness of potential biases and ethical implications of using AI in content creation, ensuring responsible and inclusive practices
Understanding nuances of working with agencies across different regions, respecting cultural differences and adapting communication styles
Company
Mindlance
Mindlance is a Staffing and Recruiting company which provides multi-vertical staffing services
Founded in 1999
1001-5000 employees
H1B Sponsorship
Mindlance has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (71)
2024 (53)
2023 (37)
2022 (72)
2021 (36)
2020 (40)
Funding
Current Stage
Late StageLeadership Team
R
Rajat Paul Dhall
Co-Founder & Managing Director
V
Vik Kalra
Co-Founder and Managing Director
Recent News
2025-11-19
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2025-05-17
2025-04-14
Company data provided by crunchbase