Syndio · 6 hours ago
Director, Product Marketing
United States
Full-time
Remote
Director/Executive
$168K/yr - $210K/yrSyndio is a Series C technology company focused on leveraging advanced technology and responsible AI to enhance compensation strategies and ensure fair pay for all employees. The Director of Product Marketing will lead the Product Marketing team, responsible for developing go-to-market strategies, managing product launches, and collaborating with various teams to drive demand and customer engagement.
AnalyticsHuman ResourcesSoftware
Responsibilities
Develop go-to-market strategies, partnering with product, marketing, and sales, lead the planning the launch of new releases, applications, and products, and manage the cross-functional execution of the plan
Collaborate with customer success, product development, and sales on the execution of launch plans for these new solutions
As the expert on our buyers - who they are, how they buy - you will lead the collaboration with marketing and sales on a go-to-marketing strategy that drives measurable success
Understand the competitive landscape using industry and user research, segmentation, needs identification, key benefits articulation, pricing, overall product value proposition, and go-to-market initiatives
Develop positioning and messaging based on customer and competitive insights and ensure that is carried across every customer touchpoint from marketing to product to sales
Drive market segmentation and analysis, understand target segments and needs, define ideal customer profiles and personas, identify emerging market segments, prepare market and solution forecasts
Engage regularly with customers to deeply understand feature needs, identify product gaps, and ensure the voice of the customer is heard in product and design decisions
Create compelling messaging and content including selling solutions, pitch decks, sell sheets, videos, blog posts, etc., and drive internal training presentations for sales and customer success
Understand and support our sales channels; create and deliver effective enablement content, that helps sellers identify opportunities and communicate our unique value
Qualification
Required
Enterprise B2B product marketing experience at a technology company, experience in equity tech and/or SaaS is a plus
Demonstrated cross-functional leadership and communication skills across all levels of the organization
Strong understanding of all aspects of product marketing across the product life cycle: Customer and competitive Insights; Positioning and Messaging; Go-to-Market Strategy; Customer Success; and Sales Enablement and support
Passion and curiosity about the buyer/ customer and developing value-driven messaging and content
A gifted storyteller with excellent writing and presentation skills who can translate technical features into benefits that resonate with customers
Analytical mindset with a bias toward action
You thrive in an all-hands-on-deck, collaborative startup environment
Benefits
Syndio Equity. So you can share in Syndio’s success.
Flexible Vacation Policy. We encourage our team to recharge when they need to, plus paid sick & safe time, compassion leave, and voting leave.
Paid parental leave
Medical, Dental, Vision. Syndio pays 90% of employee premiums, and 50% for dependents.
Life Insurance & Disability. Syndio covers the full premium.
401(k). To help you save for your future
Fully remote model - #LI-Remote
Company
Syndio
Syndio is a technology company that helps companies measure, achieve, and sustain workplace equity.
Founded in 2016
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$83.42MKey Investors
Penny Jar CapitalBessemer Venture PartnersFrontier Venture Capital
2021-09-27Series C· $50M
2021-06-22Series Unknown· $1M
2021-01-07Series B· $17.1M
Leadership Team
Milan Parikh
Chief Financial Officer
Zev Eigen
Founder; Strategic Advisor
Recent News
Company data provided by crunchbase