tm:rw · 3 days ago
Social Media Coordinator
NYC Metro Area
Full-time
Onsite
Entry Level
1+ years exptm:rw is seeking a highly creative Social Media Executive to build and grow their brand organically across key social platforms. The role is hands-on and content-led, focusing on using AI tools to create and publish large volumes of social content while driving organic growth and engaging with the community.
EventsInformation TechnologyLifestyleRetail TechnologyWellness
Responsibilities
Create and publish high volumes of brand-aligned original content across platforms including Instagram, TikTok, LinkedIn, X, and emerging channels
Use AI tools to support content ideation, scripting, caption writing, image generation, and video concepts
Independently produce short-form video, static posts, carousels, stories, and written content
Capture and create content in real-time from the NYC flagship, events, and day-to-day brand moments
Ensure all content is on-brand, visually consistent, and aligned with tone of voice
Apply strong editorial judgment to ensure content aligns with tm:rw’s brand voice, values, and long-term positioning
Collaborate closely with Marketing leadership to refine tone, messaging, and creative direction over time, incorporating feedback and evolving brand priorities
Drive organic growth through frequent posting, trend participation, and platform-native content
Spot trends, memes, and cultural moments quickly and turn them into relevant, on-brand content
Continuously test different content styles, hooks, and formats to maximise reach and engagement
Manage comments and DMs across platforms, responding in a timely and brand-appropriate way
Build an engaged and authentic community through active interaction and conversation
Surface audience insights, recurring questions, and feedback to the wider team
Monitor post-level performance and engagement metrics
Use performance insights to adjust content execution and improve results over time
Track and report on content performance at regular intervals, sharing insights with Marketing/Brand leadership to inform campaign and creative decisions
Support key marketing campaigns, brand partner launches, and seasonal moments with planned, coordinated social content across platforms
Create content tied to in-store activations, flagship events, and retail storytelling, translating physical experiences into compelling digital narratives
Collaborate across teams to ensure social content reinforces foot traffic drivers and on-site priorities
Qualification
Required
1–3 years' experience in social media, content creation, or digital marketing
Proven ability to create large volumes of content consistently
Hands-on experience using AI tools for content creation and optimisation
Strong understanding of social platforms, trends, and short-form content
Confident copywriting skills with a strong sense of voice and tone
Comfortable working in a fast-paced, creative, in-person environment
NYC-based and available to work on-site
Company
tm:rw
tm:rw offers a retail space that showcases technology, lifestyle, and wellness products through interactive experiences.
11-50 employees
Funding
Current Stage
Early StageRecent News
Company data provided by crunchbase