The Abbi Agency · 1 day ago
Public Relations Account Manager – Professional Services
United States
Full-time
Remote
Mid, Senior Level
$60K/yr - $70K/yr
4+ years expThe Abbi Agency is an integrated marketing communications agency specializing in creative, digital and public relations services. The Public Relations Account Manager – Professional Services will manage a portfolio of B2B-focused accounts, develop strategic media coverage, and ensure client objectives are met through effective communication and campaign management.
AdvertisingMarketingPublic Relations
Responsibilities
Serve as the liaison between clients and agency
Play a key role in account activities including management, client communication, media relations and thought leadership strategy, program implementation and strategic growth
Manage high priority requests or issue escalation
Build and maintain strong, long-lasting client relationships
Ensure strategic communications objectives tied to business, reputation, and growth goals are being met and provide recommendations for improvement
Provide final approval for all agency materials for delivery to clients
Own the creation and management of integrated communications plans that support brand positioning, reputation management, and business objectives
Address and manage client budgets
Actively participate in creative brainstorming sessions and offers original ideas
Proactively work with clients and account teams to identify newsworthy angles that support client positioning, business strategy, market leadership, and credibility
Write and edit press releases, bylines, media advisories, pitches, talking points
Collaborate with PR team to secure coverage across business, trade, national, and industry-specific outlets that reach decision-makers, stakeholders, and target markets
Develop and execute thought leadership programs that elevate executives, subject matter experts, and company leadership
Develop yearly/quarterly content calendars
Pitch, develop and maintain media relationships
Monitor and pitch HARO and Qwoted opportunities
Industry influencer, analyst, and stakeholder engagement, when applicable
Research: past client coverage, competitor stories and analysis, pitch ideas, trends, innovative PR campaigns
Qualification
Required
Minimum 4-5 years experience, either in-house or agency, specifically in B2B, professional services, technology, real estate/development or related sectors
Minimum 4-5 years experience either managing clients at a PR agency or as the PR lead on an integrated account, or being in a management role of PR in-house
Minimum of 4-5 years pitching and securing stories within business, trade, and industry media
Demonstrated experience writing bylines or other public-facing content pieces
Experience using a digital project management system to traffic assignments and communicate between teams
Excellent client communication skills
Preferred
Agency experience is preferred
Experience working with executive leadership, thought leadership, corporate announcements, and reputation management/ leadership positioning
Experience managing communications around business milestones, growth initiatives, or organizational change
Experience leading PR while working with other teams, including social, web, content, paid media, etc
Company
The Abbi Agency
The Abbi Agency offers creative marketing & public relations strategies are customized to target variety of social and traditional media.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Connie Anderson
Chief Strategy Officer, Partner
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