Strong Hold · 2 days ago
Video Content Manager
Louisville,KY,US
Full-time
Onsite
Senior Level
7+ years expStrong Hold is a successful family business focused on long-term growth and building lasting relationships. They are seeking a Video Content Manager to lead the strategy, development, and execution of all branded content initiatives, blending creative storytelling with strategic brand management to elevate the company's presence in the industrial storage market.
Manufacturing
Responsibilities
Own Strong Hold’s video content strategy from concept through distribution, ensuring alignment with brand positioning, growth goals, and go-to-market priorities
Define and maintain Strong Hold’s video voice and visual standards, ensuring consistency across platforms while tailoring content to audience and channel
Plan, shoot, and edit high-quality video content including product demos, manufacturing and behind-the-scenes footage, customer use cases, and short-form social video
Translate complex industrial products, engineering details, and fabrication processes into clear, compelling, and engaging video stories
Manage and publish video content across Strong Hold’s social platforms (LinkedIn, Instagram, Facebook, YouTube), optimizing performance, format, and engagement
Analyze video and channel performance to refine content strategy, creative direction, and post cadence based on insights and results
Collaborate with Sales, Product, Engineering, and Operations teams to support product launches, sales enablement, and customer education initiatives
Serve as Strong Hold’s internal owner and ambassador for video content, ensuring all work meets brand standards and supports business objectives
Qualification
Required
7-10 years of work experience in marketing or brand management. Industrial Manufacturing or Product Marketing a plus
3-5 years' experience leading teams
Bachelor's degree in marketing or related discipline. Master's in business administration or related field preferred
4-7+ years of experience in video content creation, brand marketing, or digital media, ideally in B2B, industrial, manufacturing, or technical environments
Demonstrated ability to develop and execute a video-first content strategy from concept through distribution
Strong hands-on expertise with professional video production and editing tools (Adobe Premiere Pro, Final Cut Pro, After Effects, or similar)
Proven ability to translate technical products and processes into clear, compelling visual stories
Deep understanding of social platforms and how video performance varies by channel
Strategic, data-informed mindset with the ability to use insights to guide creative decisions
Highly organized and self-directed; able to manage multiple projects and meet deadlines
Comfortable working in active industrial and fabrication environments
Clear, confident communicator with the ability to collaborate cross-functionally and influence brand direction
Preferred
Master's in business administration or related field preferred
Benefits
Competitive wage with annual increases and a performance-based annual bonus.
401(k) retirement plan
Health, dental, & vision, insurance coverage
Company paid life, short- & long-term disability insurance coverage
Paid time off for vacation, holidays, and personal days
Company
Strong Hold
Founded in 1993, Strong Hold manufactures a complete line of heavy-duty, industrial strength storage solutions.
201-500 employees
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase