Marketing & Communications Manager, Americas jobs in United States
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ANINE BING · 2 days ago

Marketing & Communications Manager, Americas

positionNew York, NY
timeFull-time
remoteHybrid
seniorityMid, Senior Level
money$100K/yr - $110K/yr
date4+ years exp

ANINE BING is a Los Angeles-based fashion house looking for a Marketing & Communications Manager to join their Brand Marketing team in New York. This role will lead earned media strategy and manage relationships with talent, stylists, and editors to shape media narratives and ensure the brand’s public positioning aligns with its creative identity and business objectives.

E-CommerceInternetRetailShopping
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H1B Sponsor Likelynote

Responsibilities

Build and manage global media relationships across fashion, luxury, business, lifestyle, and culture, securing consistent and high-quality earned media coverage
Oversee proactive press pitching, media outreach, media training, and real-time response
Lead earned media strategy for talent partnerships, VIP dressing, celebrity and stylist relationships, influencer press amplification, and cultural activations
Lead the strategy and execution of regional events and brand activations, including collection previews, retail events, cultural moments, and press-facing experiences
Manage external communications for Founders, CEO, and senior leadership, including media appearances, interviews, public statements, and corporate messaging
Own global reputation management, issues response, and crisis communications across all markets
Develop protocols, playbooks, and real-time communication strategies to protect and manage brand reputation
Oversee global PR agencies, regional partners, and market-specific press resources
Build scalable PR infrastructure that supports global expansion while ensuring consistent messaging and localized execution
Manage relationships with global fashion councils, trade associations, cultural institutions, and award platforms to elevate brand authority and participation in key cultural moments worldwide
Define and track global earned media KPIs, including press impressions, media value, reputation metrics, sentiment, and narrative share-of-voice; regularly report performance to CMO and executive leadership

Qualification

Global PR experienceMedia relationsCrisis communicationsAgency managementStorytellingCollaborative partnerExecutive presenceCreative brand-building

Required

4+ years of leadership experience in global PR and communications within fashion, luxury, beauty, or lifestyle industries
Deep global media network with strong relationships across press, editors, stylists, journalists, and cultural influencers
Proven track record leading high-profile press strategy, executive communications, reputation management, and crisis communications
Strong storytelling, messaging, and narrative development capabilities
Experience managing global agencies and in-market PR teams across multiple geographies
Collaborative cross-functional partner able to work across Marketing, Creative, Product, Founders, and People leadership
Executive presence with excellent judgment, discretion, and ability to manage sensitive or high-profile matters
Experienced at balancing creative brand-building with business strategy alignment

Benefits

Work/Life Balance: Enjoy flexible work schedules, generous paid time off, and additional summer days to recharge and reset.
In-Office Perks: Benefit from a hybrid work schedule and free daily in-office lunches designed to keep you energized, connected, and supported throughout your day.
We offer comprehensive medical, dental, and vision coverage—with ANINE BING covering a significant portion of the cost. Our benefits extend to your family and include a generous parental leave program.
Style Perks: Enjoy a generous employee discount and seasonal wardrobe allotments—so you can live the brand, not just represent it.

Company

ANINE BING

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ANINE BING offers luxurious staples, wardrobe basics, and statement pieces that are current and timeless.
dateFounded in 2012
location
Los Angeles, California, USA
people-size201-500 employees
web-link
https://www.aninebing.com/

H1B Sponsorship

ANINE BING has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
2022 (1)
2021 (1)

Funding

Current Stage
Growth Stage
Total Funding
$28.5M
Key Investors
Index Ventures
2019-07-01Series Unknown· $13.5M
2018-09-01Series A· $15M

Leadership Team

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Annika Meller
Co-Founder & Chief Strategy Officer
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Recent News

Index Ventures
Index Ventures Portfolio
2025-12-08
WWD
EXCLUSIVE: Anine Bing’s New Bag Inspired Her to Write Music, Sing — and Model
2025-08-27
WWD
Anine Bing Celebrates Summer Collection With Awkwafina, Rachel Zoe, Malin Akerman and More
2025-05-17
Company data provided by crunchbase