Lifecycle Marketing Manager jobs in United States
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Rho · 6 days ago

Lifecycle Marketing Manager

positionNew York, NY
timeFull-time
remoteOnsite
seniorityMid, Senior Level
money$130K/yr - $160K/yr
date4+ years exp

Rho is a modern banking platform built for startups, and they are seeking a Lifecycle Marketing Manager who will own the entire customer lifecycle from sign-up to retention. The role involves building and managing segmented lifecycle programs, designing high-converting campaigns, and optimizing performance across various channels.

FinTech
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H1B Sponsor Likelynote

Responsibilities

Build and manage deeply segmented lifecycle programs across signup, onboarding, activation, and retention
Own audience creation across tools like HubSpot, Segment, PostHog, Census, or your weapon of choice
Design high-converting campaigns across email, SMS, in-app, push, and more. Partner with sales and client success to support expansion and re-engagement
Constantly test copy, design, send times, and flow logic to maximize performance
Ship high-quality, high-frequency experiments and scale what works
Maintain a hyper-segmented map of our lifecycle and keep it evolving in real time
Monitor key KPIs and report on lifecycle performance across stages

Qualification

Lifecycle marketingSegmentationCampaign designData analysisHubSpotCopywritingCreativityCollaborationAdaptability

Required

4-6yrs of experience driving lifecycle marketing campaigns
Lifecycle-obsessed. You see every customer touchpoint as an opportunity to drive value
High taste. You care deeply about the craft of your copy, CTAs, and flow design
Deeply segmented mindset. You're not afraid of managing 100+ micro-flows and keeping them all clean
Analytical and creative. You think in data, but you also know what moves people
Tool-native. You've probably already connected five platforms to run your ideal program
Fast-moving. You ship, learn, and iterate without waiting for perfect

Preferred

Experience in high-volume B2B or product-led SaaS environments
Comfortable working in and around data tools like PostHog, Mixpanel, Amplitude, and Looker
Fluency with tools like HubSpot, Customer.io, Census, Zapier, and more
Strong copywriting instincts and a design eye
Familiarity with experiment design and multivariate testing

Benefits

Equity
Healthcare benefits
Paid time off

Company

Rho

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Rho is the all-in-one financial platform organizations rely on to manage spend and cash with greater efficiency, control, and visibility.
dateFounded in 2018
location
New York, New York, USA
people-size201-500 employees
web-link
https://rho.co

H1B Sponsorship

Rho has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (1)
2023 (4)
2022 (1)
2021 (1)

Funding

Current Stage
Growth Stage
Total Funding
$194.9M
Key Investors
Community Investment ManagementM13Inspired Capital Partners
2023-08-14Series B
2021-12-09Series B· $75M
2021-04-29Debt Financing· $100M

Leadership Team

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Everett Cook
Co-Founder and CEO
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Alex Wheldon
Co-Founder
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