Cella · 5 days ago
Marketing Business Analyst (Hybrid)
Atlanta, GA
Contract
Hybrid
Entry, Mid Level
$45/hr - $55/hr
2+ years expCella is a company seeking a Marketing Business Analyst who will play a crucial role in shaping the future of marketing intelligence. The role involves transforming data into actionable, predictive models to support an AI-enabled marketing strategy and making data-driven business decisions.
Content MarketingDigital MarketingInformation Technology
Hiring Manager
Sarah Jane Anderson
Responsibilities
Architect & develop high-impact marketing dashboards using Power BI for real-time, data-driven insights across all channels and personas
Innovate and apply predictive models to forecast campaign outcomes, optimize strategies, and drive continuous improvement
Champion AI-driven initiatives, ensuring marketing data is centralized, consistent, and leveraged effectively for personalization and scale
Collaborate with cross-functional teams (IT, Engineering, Marketing) to integrate data sources and translate complex analytics into actionable recommendations for leadership
Secure data accuracy and consistency by developing and enforcing processes within our data governance framework (Salsify, HubSpot, etc.)
Stay current with emerging tools and AI applications to pioneer the next wave of marketing intelligence practices
Qualification
Required
Bachelor's degree in a relevant field (Analytics, Marketing, IS)
Proven experience (2+ years) in business intelligence or data analysis, with specific focus on marketing performance reporting
Strong proficiency with Power BI (report building, data modeling, DAX) and SQL for data querying/transformation
Demonstrated proficiency with predictive modeling or advanced analytics techniques
Experience in cross-functional roles bridging marketing and IT/data engineering teams
Preferred
Experience with Python, R, or similar tools for automation and predictive modeling
Knowledge of cloud data platforms (Azure, Databricks)
Benefits
Medical
Prescription
Dental
Vision
AD&D
Life insurance offerings
Short-term disability
401K plan
Company
Cella
Cella is a leading Creative Staffing And Consulting Agency.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-09-30Acquired
Leadership Team
Rob Williams
Vice President of Sales
Recent News
Company data provided by crunchbase