Cella · 1 day ago
Senior Social Media Specialist (Hybrid)
Atlanta, GA
Contract
Hybrid
Mid, Senior Level
$38/hr - $48/hr
3+ years expCella is seeking an analytical and growth-oriented Senior Social Media Specialist to support their client with B2B social media strategy and lead influencer partnerships. This role focuses on strategic leadership and performance optimization, transforming technical product details into compelling social content for a professional audience.
Content MarketingDigital MarketingInformation Technology
Hiring Manager
Sarah Jane Anderson
Responsibilities
Lead & Strategize: Develop the overall social media strategy and oversee editorial planning, ensuring all content aligns with company values and product launch timelines
Champion Influencers: Cultivate and manage high-level relationships with micro and macro influencers, ensuring their campaigns accurately showcase technical capabilities and product performance
Optimize Performance: Analyze KPIs, translate performance data into actionable insights, and manage paid social media advertising (Meta, TikTok, Instagram, and others) to optimize content and maximize ROI
Collaborate for Content: Partner with product and marketing teams to transform technical specifications into visually engaging social media narratives and campaigns that drive engagement and conversions
Qualification
Required
Minimum 3-5 years of professional experience in social media marketing
Proven expertise in Influencer Management, including selecting appropriate partners, campaign management, and aligning content with brand goals
Demonstrated experience managing multi-platform social media (Facebook, Instagram, TikTok, YouTube Shorts) and running paid ad campaigns on Meta and TikTok
A strong portfolio demonstrating the ability to translate technical specifications/industry related topics and B2B product performance into professional, non-lifestyle content for audiences like contractors and trade professionals
Proven experience in the industrial or professional tools/trade sector
Advanced proficiency with social media analytics platforms to guide strategy
Benefits
Medical
Prescription
Dental
Vision
AD&D
Life insurance offerings
Short-term disability
401K plan
Company
Cella
Cella is a leading Creative Staffing And Consulting Agency.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-09-30Acquired
Leadership Team
Rob Williams
Vice President of Sales
Recent News
Company data provided by crunchbase