General Mills · 2 days ago
Manager, Business Performance Analytics
Minneapolis, MN
Full-time
Onsite
Mid, Senior Level
$109K/yr - $182K/yr
7+ years expGeneral Mills is a company dedicated to making food that the world loves. As the Manager of Business Performance Analytics, you will partner with the Big G Cereal brand teams to generate insights from consumer, category, and customer data, delivering recommendations to enhance business performance.
Food and BeverageFood ProcessingManufacturingSnack FoodWholesale
No H1B
Responsibilities
Lead and drive in-market business performance analytics:
Proactively provide weekly, monthly and on-demand clear perspectives and narratives of in-market business performance, synthesizing results and delivering clear insights to the business teams on drivers and recommended actions
Lead in-market business, consumer and consumption analytics to assess granular brand performance across channels, customers, regions, consumers and SKUs
Provide in-depth understanding of "why" performance drivers across category, consumers, occasions, competition, pricing, distribution, and promotions
Ensure consistent use of reliable and accurate data across the operating unit
Answer real-time performance questions across the business
Deliver "next best action" recommendations:
Deliver strong day to day business partnership to brand management leaders with proactive perspective on changes in- market performance and responsive approach to real time questions
Lead the development and delivery of insights that connect the "what" with the "why" to inform strategic decisions using automated dashboards
Partner with the Insights & Analytics Director and Business Partners in addition to Marketing leaders to connect the "what" and "why" into a clear "next best action" recommendations
Serve as the primary analytics partner to the Operating Unit Business leaders, responding to executive-level requests and proactively delivering insights that inform strategic and operational decisions
Present recommendations to brand leadership and influence strategic decision-making
Be the expert on tools, data, and analytic enablement:
Cultivate deep expertise in key data sources (e.g., NielsenIQ/Circana syndicated and panel data, Numerator, NPD occasions data, 84.51, etc.) and champion fluency in other Insights & Analytics capabilities (e.g., Strategic Revenue Management, Advanced analytics, and Media measurement)
Be a partner to central Business Performance Analytics team members to evaluate and recommend new tools and data sources to enhance analytical capabilities
Qualification
Required
Bachelor's degree in business, economics, data analytics, or related field
Deep expertise with syndicated data sources (NielsenIQ, Circana)
7+ years of relevant experience, CPG preferred
Data/analytics enabled with ability to 'connect the dots' and understand holistic performance
Familiarity with other consumers and customer data sources and analytic platforms and tools (e.g. Circana/NPD, Numerator, 84.51, Tableau/ Power BI)
Experience presenting to and influencing senior leaders
Previous people or team leadership experience preferred
Benefits
Health benefits
Retirement and financial wellbeing
Time off programs
Wellbeing support
Perks
Annual incentive program
Company
General Mills
General Mills is a food company that manufactures and markets branded consumer foods.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$2.7B2024-10-15Post Ipo Debt· $2.7B
1928-11-30IPO
Leadership Team
Asheesh Saksena
Chief Growth Officer
Jacqueline R. Williams Roll
Chief Human Resources Officer
Recent News
2026-01-07
Company data provided by crunchbase