Crocs, Inc. · 2 days ago
Digital Marketing Specialist - Paid Media, Marketplaces (RoW)
Broomfield, CO
Full-time
Hybrid
Entry, Mid Level
$65K/yr - $75K/yr
2+ years expCrocs, Inc. is a company that values creativity and individuality in the workplace. They are seeking a Digital Marketing Specialist to develop, execute, and optimize paid media campaigns across various marketplace platforms, collaborating with internal teams and agency partners to enhance product sell-through and customer experience.
ConsumerManufacturingShoes
Responsibilities
Lead strategy, execution, and optimization of paid media campaigns across Amazon, TikTok Shop, Zolando, and other marketplace platforms in the EMEA/ROW region
Manage and direct agency partners to ensure alignment with performance goals and brand strategy
Implement self-service ad campaigns on marketplace platforms such as TikTok Shop Ads. Own full-funnel Amazon Advertising, including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
Monitor campaign performance, conduct deep-dive analyses, and implement robust A/B testing strategies. Allocate and manage paid media budgets to meet both short- and long-term revenue goals
Develop and present clear, actionable reports on campaign performance and testing outcomes. Use data analytics to drive decision-making and continuously improve campaign efficiency
Collaborate with cross-functional teams (e.g., GTM, sales, planning) to align marketing efforts with business objectives
Stay current on digital marketing trends, tools, and best practices, serving as the in-house subject matter expert for marketplace paid media
Qualification
Required
BS or BA in business, merchandising, marketing, or related field – or equivalent years of relevant and related experience
2+ years of experience in Digital Marketing required, with hands-on experience in paid search and product feed marketing
Strong understanding of the fundamentals of retail eCommerce, especially pertaining to interactive marketing functions (affiliate marketing, influencer marketing, paid social, SEO, etc.)
Highly Passionate about performance marketing and possesses the ability to manage the business by the numbers
Demonstrated ability to develop strong partnerships and lead change across an organization
Core business hours are 9 am – 5 pm MT, but preference will be given to candidates who are open to occasional early morning calls to support our team in EMEA time zones
Preferred
Experience within Amazon Ads, Zolando, TikTok Shop, or other marketplace platforms is highly desirable
Benefits
Medical, dental, and vision coverage
Life and AD&D
Short and long-term disability coverage
Paid time off
Employee assistance
Participation in a 401k program that includes company match
Many other additional voluntary benefits
Company
Crocs, Inc.
At Crocs, Inc., we believe life’s too short for uncomfortable shoes.
5001-10000 employees
H1B Sponsorship
Crocs, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (12)
2024 (12)
2023 (18)
2022 (7)
2021 (6)
2020 (5)
Funding
Current Stage
Public CompanyTotal Funding
$200M2013-12-31Post Ipo Equity· $200M
2006-02-08IPO
Leadership Team
Andrew Rees
Chief Executive Officer
Susan Healy
Chief Financial Officer
Recent News
2026-01-22
Benzinga.com
2026-01-22
2026-01-22
Company data provided by crunchbase