Indiana University · 1 day ago
Director of Enrollment Marketing and Communications (Marketing Leader)
Bloomington, IN
Full-time
Hybrid
Lead/Staff, Director/Executive
4+ years expIndiana University is dedicated to attracting and supporting a community of talented students. The Director of Enrollment Marketing and Communications will develop and implement strategic marketing and communication strategies to enhance enrollment and retention efforts.
Higher Education
Responsibilities
Develop and implement strategic communications and marketing plans for all OEM areas in collaboration with senior and departmental leadership
Oversee all marketing channels and projects, including digital marketing, web, social media, media relations, internal communications, and print publications
Lead strategic marketing planning, Customer Relationship Management (CRM) (such as Slate) and marketing technology implementation, vendor management, and market research to support recruitment and enrollment goals
Direct major OEM marketing initiatives and innovation pilots. Manage advertising and sponsorships. Develop budgets, timelines, and performance metrics
Collaborate across university departments and external partners, carrying significant fiscal and policymaking responsibilities, while ensuring IU's visual identity and branding remain consistent across all units and fostering strategic relationships with University Communications and Marketing, campus communications teams, and other campus partners
Lead and manage a team of writers, designers, web managers, social media specialists, videographers, data coordinators, email producers, and project managers
Manage executive-level communications for the Vice Chancellor, including reports, speeches, press relations, and crisis communications. Support content development for publications and websites
Analyze operational reports and marketing dashboards, conduct market research, and optimize recruitment strategies based on industry trends
Contribute to long-term strategic planning, drive innovation and excellence in enrollment management, and manage escalated operational and human resource issues
Direct operations for the marketing and communications function by providing oversight and direction within a department, large multi-faceted department, or multiple departments
Hire, train, evaluate, coach, assign work, set goals and objectives, determine staffing needs, and direct the work of a team of Marketing Generalists and/or Marketing Assistants
Manage relationships with various internal and external stakeholders; determine marketing needs, projects, and programs to align with objectives and goals and supervise processes such as the development of marketing timelines related to such initiatives
Independently develop, evaluate, and execute basic and highly complex strategic marketing plans for a department, functional area within a department, or large, multi-faceted department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation
Respond to escalated and complex inquiries and requests from direct reports and stakeholders; act as a resource and explain policies, procedures, and programs
Assist in budget planning and administration for marketing initiatives, including expenditures, revenue projections, and project and program costs
Regularly research relevant subject matter to increase knowledge in area(s) of specialty; monitor industry trends and best practices, make process and operational and strategic recommendations to manager, and assist in implementing procedural changes
May provide guidance to lower-level Marketing Leaders
Qualification
Required
Bachelor's degree in communications, marketing, English, public relations, or related field
4 years in relevant field
1 year of management experience in relevant field
Proficient in written and verbal communication skills
Maintains a high degree of professionalism
Demonstrated time management and priority setting skills
Demonstrates a high commitment to quality
Excellent organizational skills
Excellent collaboration and team building skills
Effectively coaches and delivers constructive feedback
Instills commitment to organizational goals
Demonstrates excellent judgment and decision-making skills
Effective conflict management skills
Builds and manages effective teams
Benefits
Comprehensive medical and dental insurance
Health savings account with generous IU contributions
Healthcare and dependent care flexible spending accounts
Basic group life insurance paid by IU
Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
Base retirement plan with generous IU contributions, subject to vesting
Voluntary supplemental retirement plan options
Tuition subsidy for employees and family members taking IU courses
10 paid holidays plus a paid winter break each year
Generous paid time off plans
Paid leave for new parents and IU-sponsored volunteer events
Employee assistance program (EAP)
Company
Indiana University
Indiana University looked for ways to promote innovation while assisting students in building better futures.
10001+ employees
H1B Sponsorship
Indiana University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (187)
2024 (146)
2023 (127)
2022 (119)
2021 (81)
2020 (79)
Funding
Current Stage
Late StageLeadership Team
Nancy Paton
Vice President & Chief Communications and Marketing Officer
Aaron Neal
Deputy CIO
Recent News
Inside INdiana Business
2026-01-13
2025-10-31
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