Hired by Matrix, Inc · 1 day ago
Digital Campaign Specialist
United States
Contract
Remote
Mid Level
$30/hr - $30/hr
3+ years expHired by Matrix, Inc is a multi-national medtech company seeking a Digital Campaign Specialist. The role involves consulting on digital campaign strategies, managing campaign execution, and ensuring quality customer interactions throughout the digital journey.
Human ResourcesMarketingStaffing Agency
Responsibilities
Consults on customer journey development, channel mix and artifacts, campaign or event landing page set-up, email campaign creation and flow, media placement, keyword research organic and paid. Participates actively in campaign kick-off meeting, ensures complete understanding of campaign brief, intent, and details
Accountable for ensuring quality and searchability of content and coordination of artifact development, campaign coding, creation of landing and event pages (as appropriate), set up emails and flow, search ads, vanity URLs/redirects
Consults on content and creative execution for web, emails, search ads, of web within pre-designed templates. Answers channel-specific questions and recommends data-driven solutions based on best practices
Coordinates campaign launch; creates and publishes channel content and creative, landing and event pages, emails, activates digital ads as appropriate (search); conducts A/B testing for email, search ads and landing pages as appropriate; manages and delivers collected leads from campaigns and events to region or country CRM teams
Ensures campaign flow, roll-out and publishing of deliverables are met; ensures end-to-end assembly and quality of campaign implementation. Engages experts (SMEs) as appropriate to bring campaign to production. Ensures quality of customer interactions and promotes a best-in-class customer journey
Prepares and distributes campaign instructions package to countries that are part of the campaign roll-out, collects any country feedback or additional requirements, and coordinates additional needs back to BA or region
Keeps attention on campaign results to capture and further apply best practices. Consults on optimization opportunities
Qualification
Required
BS degree in Marketing, Information Science, Digital/Interactive Communications Design or related field required
3 - 5 years' experience required in digital marketing
In-depth knowledge of multi-channel digital campaign tool landscape
Experience working with multiple global stakeholders
Polished professional with solid understanding of customer behavior in digital journeys, outstanding interpersonal and communication skills, strong analytical and problem-solving skills
Expertise in campaign process knowledge, understanding of digital campaign mechanics and assembly, multichannel campaign deployment expertise
Required experience in implementing digital campaigns, channel drive-to tactics, and/or web design expertise, ability to design effective digital customer journeys
Professional experience in one or more of the following digital channels: e-mail demand generation pages and forms, search (organic and paid), digital events and exhibits, digital or social advertising, content management systems, web design
Ability to promote success of digital marketing campaigns for awareness, education and demand generation, and KPIs/expected results
Ability to consult on digital campaign best practices
Ability to provide direction, leadership, project management, and collaboration
Ability to work as a self-starter with a demonstrable understanding of the latest digital marketing technologies
Enthusiastic about integrating new technologies and applying new approaches to the various sites, and ensuring superiority of the digital deliveries relative to the competitive landscape
Ability to set priorities for multiple projects competing for scarce time and resources and deliver on time. Must work well under pressure and tight deadlines
Ability to correct, organize, present and implement project requirements
Ability to develop ideas that result in improvements to existing procedures, projects or materials
Highly motivated; taking ownership of multiple projects and their deliverables
Strong analytical aptitude, with extreme attention to detail and quality
Preferred
Preferred operational knowledge of Percolate, Eloqua, and CMS Scrivito
Company
Hired by Matrix, Inc
Hired by Matrix is a staffing and recruiting company specializing in administrative, clerical, and marketing staffing services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
S
Sharon Olzerowicz
President/CEO
Company data provided by crunchbase