Fitt Insider · 1 week ago
Head of Design - Brand & Product
Fitt Insider is a specialized recruitment firm for health and wellness companies, seeking a Founding Designer, Brand & Product for a patient-first digital health company. The role involves owning and elevating the design system across various platforms to enhance the patient experience and ensuring the brand communicates effectively.
Health Wellness & Fitness
Responsibilities
Design clean, modern, intuitive experiences that feel delightful to users
Build and scale visual language across product, web, and marketing
Create a consistent system that communicates trust, clarity, and compassion
Evolve the brand to help patients feel seen, supported, and guided
Own end-to-end UI for our web experience, onboarding, lab flows, test results, care plans, and app
Translate medically complex concepts into simple, intuitive, empathetic interfaces
Collaborate tightly with PMs, engineering, and clinicians to ship fast without compromising craft
Reduce cognitive load for symptomatic patients (fatigue, brain fog, overwhelm) through thoughtful interaction design
Design high-performing ad assets, landing pages, and systems for user acquisition
Ensure brand and product feel seamlessly connected across all patient touchpoints
Build and maintain a scalable design system across surfaces
Define patterns, components, and frameworks that support rapid iteration
Lay the groundwork for a future design team and help recruit top talent as we scale
Qualification
Required
5–8+ years of experience in product design, brand design, or a hybrid design role
Experience working with Figma, Framer, Adobe Creative Suite (Indesign, Illustrator, Photoshop) and experience working with AI-photogenerating tools
A portfolio demonstrating strong craft and systems thinking across UX, UI, and visual identity
Experience designing for consumer health, wellness, or emotionally sensitive user journeys
Strong ability to translate complexity into clarity, especially in clinical or data-heavy contexts
Comfort working end-to-end: research, flows, wireframes, UI, assets, prototyping, QA
Ability to work in fast-moving environments where direction evolves quickly
High user empathy, especially for patients navigating chronic symptoms
Strong communication and collaboration with engineering, PMs, clinicians, and growth
A mindset that blends speed with intention. Patient experience matters, quality matters, clarity matters