SECU · 21 hours ago
Analyst II - Digital Analytics
Triangle Area
Full-time
Hybrid
Entry, Mid Level
2+ years expSECU is a credit union that believes in the philosophy of 'People Helping People'. They are seeking an Analyst II-Digital Analytics to deliver actionable insights on their digital platforms, utilizing tools like Adobe Analytics and Tableau to optimize user experience and drive business outcomes.
AccountingFinanceBankingFinancial Services
Responsibilities
Use Adobe Analytics to track, analyze, and interpret data related to digital platform performance, user behavior, and engagement trends. Ensure data accuracy through tag validation and collaboration with development teams
Develop and maintain dashboards and reports using Adobe Analytics, Tableau, Power BI, or other BI tools, in partnership with senior team members. Contribute to knowledge sharing and cross-training to support team continuity
Collaborate with digital product, UX, marketing, IT, and stakeholders to define KPIs, identify optimization opportunities, and measure the impact of digital initiatives
Support A/B testing and multivariate testing efforts through setup, tracking, and performance analysis
Stay current on industry trends and best practices in digital analytics and user experience measurement to drive continuous improvement
Qualification
Required
2+ years of expertise in digital analytics or business intelligence, preferably in a digital environment
Demonstrated expertise in Adobe Analytics is required
Strong analytical and critical thinking skills, with the ability to independently analyze data and present insights
Experience collaborating with cross-functional teams and managing multiple priorities
Clear communication skills and ability to translate data into actionable business insights
Experience with office productivity tools (e.g., Microsoft Excel, PowerPoint, Word, Outlook)
Basic knowledge of database querying tools (e.g., SQL) or similar data management tools
Preferred
Proficiency in data visualization tools such as Tableau or Power BI preferred
Experience on medium to large scale, cross-functional projects are a plus
Experience in financial service or another regulatory industry
Familiarity with Adobe Experience Cloud (e.g., Target, AEM)
Understanding digital marketing metrics and/or journey analysis
Knowledge of HTML, JavaScript, or tag management tools is a plus
Bachelor of Science Degree in Technical or Business-related field and 2+ years in digital analytics
High School Diploma or GED and 4+ years in digital analytics
Advanced degree or Certifications in Analytics, Computer Science, Statistics, Data Modeling, or similar field are preferred
Experience In The Financial Services Industry Is Preferred
Company
SECU
Even though we're North Carolina's largest credit union, we're still just "people helping people." We currently serve over 2.6 million members through more than 270 branch offices - and growing! Members have 24/7 access to account services from over 1,100 ATMs, as well as via phone, our website, and the SECU Mobile App.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Leigh Brady
President and CEO
Recent News
2026-02-06
2025-10-23
State Employees' Credit Union (SECU)
2025-09-17
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