Informa · 2 days ago
Events Marketing Director - Data Center World
605 3rd Avenue, New York or Norwood (Atlanta), GA, New York, New York, United States
Full-time
Hybrid
Director/Executive
$100K/yr - $120K/yr
10+ years expInforma is a global business in the marketing and advertising industry, and they are seeking an Events Marketing Director for their Data Center World events. The role involves driving strategic marketing initiatives, managing a team of marketers, and enhancing event experiences while contributing to revenue objectives and brand excellence.
B2BBusiness IntelligenceEventsInformation ServicesLead GenerationMarketingPublishing
Responsibilities
Manage a team of professional marketers from Senior Manager to Graduate level
Develop and implement strategic marketing plans for Data Center World events
Contribute to team leadership initiatives and mentor junior marketing professionals
Execute database growth strategies and audience development programs
Analyze marketing performance metrics and provide optimization recommendations
Support up-selling and cross-promotion of relevant products and services to target audiences
Expand audience marketing opportunities through partnerships with media partners, industry leaders, bloggers, associations, speakers, and exhibitors
Collaborate with Prospect and Client Marketing teams to support revenue opportunities
Execute marketing automation strategies including personas, segmentation, landing pages, lead scoring, customer journeys, and nurture campaigns
Develop community building and social media strategies that drive engagement and brand affinity
Support content marketing strategy across websites, blogs, gated reports, video, email, and images
Support initiatives to enhance attendee experience at physical events including orientation programs, event app functionality, and overall experience design
Coordinate with central marketing and operations teams on brand, event, and campaign initiatives
Monitor and report on marketing plans, response rates, audience demographics, and industry best practices
Stay current with trends and developments in the data center community, experiential marketing, and strategic communications
Ensure all communications accurately reflect positioning and key messaging
Qualification
Required
10 years of experience in B2B outbound marketing campaigns
Experience of managing a high performing team
Proven experience in B2B marketing, preferably in events or technology sectors
Strong project management skills with demonstrated ability to work effectively in team environments
Track record of success in achieving goals through traditional, online, and social media marketing strategies
Experience with digital marketing, content marketing, and social media campaigns
Proficiency with data capture and analysis, database marketing and research
Experience working with email service providers (preferably Eloqua)
Proficient in Microsoft Office Suite (PowerPoint, Word, Excel, Outlook)
Strong collaborative skills with experience working effectively within marketing teams
Ability to analyze marketing performance metrics and provide strategic recommendations
Strategic thinking with data-driven decision-making capabilities
Excellent verbal and written communication skills
Self-motivated with ability to collaborate across multiple teams and stakeholders
Ability to balance tactical execution with strategic thinking
Comfortable working independently in fast-paced environments
Preferred
Understanding of the data center industry and its challenges
Bachelor's degree
Willingness to travel as required
Benefits
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
Recognition for great work, with global awards and kudos programs
As an international company, the chance to collaborate with teams around the world
Company
Informa
Informa is a business intelligence, academic publishing, knowledge, and events group.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2014-05-30IPO
Leadership Team
Andrew Mullins
CEO Informa Connect Division
Patrick Martell
Chief Executive, Business Intelligence Division
Recent News
2025-12-24
Company data provided by crunchbase