Senior Business Intelligence Analyst – Digital Marketing Analytics Lead jobs in United States
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360training · 2 days ago

Senior Business Intelligence Analyst – Digital Marketing Analytics Lead

360training is a fast-growing leader in online and live training across multiple industries, dedicated to empowering people and organizations. They are seeking a Senior Business Intelligence Analyst / Digital Marketing Analytics Lead to drive insight, strategy, and decision-making for their eCommerce business by transforming complex datasets into actionable insights that influence revenue and growth.

ComplianceE-LearningEducationTraining
badNo H1Bnote

Responsibilities

Serve as a strategic analytics partner to marketing leadership, influencing decisions that drive revenue growth, efficiency, and profitability
Own marketing analytics end-to-end, from data extraction and validation through insight generation and executive-level recommendations
Create insight-first dashboards and reports in Power BI that go beyond visualization to highlight trends, risks, and opportunities
Diagnose complex performance issues across paid media, UX, funnel conversion, customer journey, and channel mix
Independently identify and investigate performance changes (e.g., revenue drops, ROAS shifts, conversion declines) using structured problem-solving approaches
Translate complex analyses into clear, compelling narratives for senior, non-technical stakeholders
Ensure data accuracy and integrity across multiple data sources, including analytics platforms, data warehouses, and CRM systems
Act as a subject matter expert on marketing and eCommerce data assets, enabling stakeholders to make better, faster decisions
Support the evolution of analytics maturity across the organization by setting a high bar for rigor, insight, and impact
Serve as lead analyst for marketing analytics, with potential to manage or mentor 2–3 analysts

Qualification

Digital marketing analyticsECommerce analyticsSQLPower BIData storytellingData validationPaid media performanceMentoring analystsProblem-solvingCommunication skills

Required

Bachelor's degree in Math, Marketing, Statistics, Computer Science, Finance, Economics, Data Science, or a related field
3–5 years of hands-on digital marketing and eCommerce analytics experience with demonstrated business impact
Proven experience delivering insights that directly influenced revenue, profitability, or growth decisions—not just operational efficiency or automation
Deep understanding of paid media performance, conversion funnels, and acquisition economics
Strong SQL skills (2–3 years) for extracting, manipulating, and validating data
Advanced experience with Power BI (or Tableau) for building insight-driven dashboards
Experience working across multiple data sources (e.g., Google Analytics, BigQuery, Salesforce)
Demonstrated ability to communicate insights and recommendations to senior business leaders through clear, structured storytelling
Lead the marketing analytics function day-to-day, mentoring analysts and—when applicable—managing 2–3 direct reports (coaching, prioritization, development, and quality standards)
Comfortable working with ambiguity and minimal direction; proactively identifies what analyses are needed

Preferred

Experience with product analytics or product performance data
Exposure to Google Tag Manager and tag implementation

Benefits

Competitive salary + annual bonus
Flexible Time Off + company holidays
401(k) with company match
Comprehensive medical, dental, and vision coverage
Life, AD&D, and disability insurance
Flexible Spending Accounts & HSA
Telehealth access via MDLive
Employee Assistance Program (EAP)

Company

360training

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360training is a regulatory compliance training company.

Funding

Current Stage
Growth Stage
Total Funding
unknown
Key Investors
GreyLion Capital
2022-07-19Private Equity
2018-02-21Private Equity

Leadership Team

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Tom Anderson
CEO
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Christopher Lindner
Chief Technology Officer
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Company data provided by crunchbase