Medical Guardian · 18 hours ago
Marketing Technology Strategist
Philadelphia, PA
Full-time
Hybrid
Senior Level, Lead/Staff
8+ years expMedical Guardian is a leading provider of innovative senior health solutions, offering connected-care medical alert systems. The Marketing Technology Strategist will architect and operate the marketing technology ecosystem, ensuring seamless integrations and optimizations to support a membership-driven model.
Consumer ElectronicsHealth CareMedical
Responsibilities
Build and deploy advanced customer journeys (onboarding, retention, upsell, churn prevention) leveraging Journey Builder, Automation Studio, and real-time triggers
Architect and manage data extensions, SQL queries, and subscriber management for precise segmentation and personalization
Integrate SFMC with Salesforce CRM, GA4, HubSpot, and BI dashboards to ensure clean, real-time data flow
Operate advanced SFMC modules (Mobile Studio for SMS, Interaction Studio for real-time personalization, Einstein AI for predictive scoring)
Oversee inbox deliverability, compliance (CAN-SPAM, GDPR), and sender reputation management
Maintain and evolve the MarTech stack (GA4, HubSpot, Salesforce, Zapier, VWO, Invoca, APIs)
Ensure data integrity and attribution clarity from click → CRM → conversion → renewal
Build API-driven workflows to automate lead scoring, routing, and lifecycle enrichment
Own technical QA of event tracking, tagging, and integrations across platforms
Oversee standup of the new Headless CMS to support scalable, personalized, and performance-driven digital experiences
Lead CDP/DMP/CDI integration to unify data and power advanced personalization and attribution
Identify and close technology gaps to align with the 2026 growth and automation strategy
Partner with Growth Ops and Analytics to implement multi-touch attribution, MMM, and incrementality testing frameworks
Manage UTM governance and ad platform integrations for CPS, CAC, and LTV rigor
Deliver dashboards that unify campaign performance, lifecycle KPIs, and membership retention metrics
Enable dynamic, personalized experiences across email, SMS, and on-site journeys using SFMC data extensions and AMPscript
Partner with Lifecycle Marketing lead to activate modular journeys mapped to membership tiers, seasonal initiatives, and risk triggers
Use engagement signals (usage, inactivity, caregiver engagement) to drive personalized re-engagement and upsell flows
Serve as the technical owner of CRO platforms (VWO, Microsoft Clarity)
Ensure accurate deployment, data capture, and reporting for A/B and multivariate tests
Partner with Paid and Lifecycle teams to inject SFMC-driven personalization into CRO experiments
Pilot AI-driven personalization and predictive engagement models (Einstein AI, GA4 predictive audiences)
Prepare the stack for assistant-era discoverability and actionability (schema, APIs, AI-ready content feeds)
Continuously evaluate emerging technologies, ensuring MG stays ahead in automation, personalization, and performance ops
Qualification
Required
8+ years of experience in marketing technology, marketing operations, or CRM automation, ideally in a D2C or subscription-based organization
Proven expertise in Salesforce Marketing Cloud (SFMC) — including Journey Builder, Automation Studio, SQL data extensions, and AMPscript for personalization
Strong understanding of CRM architecture and integrations between Salesforce CRM, GA4, HubSpot, BI tools, and attribution platforms
Demonstrated ability to build and maintain complex automations, integrations, and workflows using APIs, Zapier, or middleware tools
Experience managing data flow and governance, ensuring accuracy and compliance from marketing campaigns through CRM conversion and lifecycle retention
Proficiency in marketing compliance standards (CAN-SPAM, GDPR, CCPA) and deliverability management
Strong project management skills with a track record of delivering marketing technology implementations on time and within scope
Bachelor's degree in Marketing, Information Systems, Computer Science, or a related field (or equivalent experience)
Preferred
Experience leading MarTech transitions — specifically migrating from HubSpot Marketing Hub to Salesforce Marketing Cloud
Proven success integrating or overseeing Headless CMS and data ecosystems (CDP/DMP/CDI) for personalization and scalability
Familiarity with multi-touch attribution and MMM frameworks, working closely with Analytics and Finance teams to validate channel performance
Experience designing data pipelines that support lifecycle automation, membership segmentation, and real-time personalization
Understanding of AI and predictive modeling tools (Einstein AI, GA4 predictive audiences, schema-based personalization)
Experience in healthcare, wellness, or subscription-based industries with complex customer journeys and compliance requirements
Benefits
Health Care Plan (Medical, Dental & Vision)
Paid Time Off (Vacation, Sick Time Off & Holidays)
Company Paid Short Term Disability and Life Insurance
Retirement Plan (401k) with Company Match
Company
Medical Guardian
Medical Guardian provides medical alert devices for seniors and peace of mind for their loved ones.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Water Street Healthcare Partners
2021-01-11Private Equity
Leadership Team
Geoff Gross
Founder and CEO
Alex Prough
SVP, Health Services
Recent News
Company data provided by crunchbase