Zelis · 2 days ago
Director, Research and Market Intelligence
Zelis is modernizing the healthcare financial experience across payers, providers, and healthcare consumers. The Director of Marketing Research is a senior leader responsible for setting the vision, strategy, and execution of all marketing research initiatives, ensuring insights drive business growth and inform strategic decisions.
FinanceFinTechHealth Care
Responsibilities
Lead quantitative and qualitative research across business units and within marketing to deliver actionable business insights and intelligence. Lead an international team of analysts, fostering a collaborative and high-performing culture with responsibility for recruiting, mentoring, and leading a team
Provide key frameworks and be the subject matter expert on research methodologies, interpreting survey results, nurture and define best practice statistical techniques, and where necessary reform and refine methods and survey questions while keeping business needs and realities top of mind
Lead efforts in competitive analysis, delivering actionable intelligence that informs the Zelis marketing, sales, and product strategies
Ensure a culture of openness and willingness to pursue experimentation while establishing efficient processes within the Research & Insights team, including testing and utilizing AI and synthetic research techniques. Embrace the art and science of customer and consumer insight generation
Qualification
Required
Be a proven insight leader within a complex organization and industry
While a PhD in organizational psychology, psychology, economics, statistics or other related field and 8+ years in a research role is highly desired; PhD ABD will be considered or a combination of the following: MS in statistics, economics, math, or other quantitative field and 10+ years of experience in a research role, with a minimum of 3 years in a leadership role
Passion for bringing process and structure to support research, insight and data driven decisions
Strong experience understanding complex buying groups within payers and health systems
Strong understanding of market adoption dynamics where purchasing decisions and usage decisions are made by different stakeholders
Past experience designing and leading multi-stakeholder quantitative and qualitative research across varied functions such as marketing, product planning, and sales
Expertise in segmentation insights and frameworks across B2B and B2B2C audiences and the ability to translate into actionable buyer/user personas
Experience measuring and optimizing brand perception, trust and adoption across B2B and B2C markets
Experience conducting research across long sales cycles
Experience in competitive intelligence tools, processes and development of sell- against sales enablement
Ability to synthesize research into clear narratives for executive, commercial and stakeholder audiences with varying levels of data fluency
Experience translating research into go-to-market strategy across multiple audiences with distinct value propositions
Proven leadership skills with a team of global, highly analytical individuals
Ability to manage relationships and projects with third party vendors, contractors, and outside consultants as well as internal clients
Growth-oriented and adaptable; able to excel in fast-paced environments with complex data needs
Strong track record of mentoring individuals and growing teams in the U.S. and India
Must be a self-starter and quick learner
Preferred
Healthcare industry experience preferred but not required
Benefits
401k plan with employer match
Flexible paid time off
Holidays
Parental leaves
Life and disability insurance
Health benefits including medical, dental, vision, and prescription drug coverage
Company
Zelis
Zelis is modernizing the healthcare financial experience for all.
Funding
Current Stage
Late StageTotal Funding
$20.15MKey Investors
Mubadala
2024-12-04Private Equity
2020-01-05Private Equity· $20.15M
2019-01-01Private Equity
Recent News
2026-01-15
2025-12-10
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