Optica · 3 days ago
Senior Director, Publications Marketing
Washington, DC, US
Full-time
Onsite
Director/Executive
$170K/yr - $180K/yr
7+ years expOptica is seeking a Senior Director, Publications Marketing to lead the development and execution of their global marketing strategy for publications. This role focuses on driving growth and engagement while aligning marketing strategies with the society's mission and the needs of the research community.
Business DevelopmentNon ProfitPublishing
Responsibilities
Develop and lead a comprehensive publications marketing strategy that supports the Society’s mission, publishing goals, and long-term growth
Translate strategic priorities to concrete marketing approaches for the portfolio of open-access and hybrid journals, conference proceedings, and digital products, including author services and researcher engagement across the publication lifecycle
Use market research, analytics, and performance metrics to evaluate strategy effectiveness and inform refinement. Identify publication marketing trends and challenges, particularly in the field of optics and photonics
Ensure brand positioning and messaging that is consistently within guidelines and reinforces the Society’s reputation for scientific excellence and integrity
Lead, mentor, and develop a high-performing marketing team, fostering innovation, collaboration, and data-informed decision-making
Own and drive core strategic marketing processes, ensuring priority initiatives are executed consistently and to a high standard and helping the team focus on the highest-value work
Oversee marketing budgets, vendor relationships, and resource allocation to ensure efficiency and return on investment
Represent publications marketing in cross-functional initiatives and at industry meetings, conferences, and partner discussions
Lead campaign planning, execution, and optimization, and ensure performance across core channels, including web, email, social media, and paid media
Partner with editorial and volunteer leadership to drive ongoing promotion and the creation of promotional plans for existing products
Collaborate with sales colleagues to support global market expansion and help to meet or exceed annual revenue targets, through effective library and author-marketing campaigns that drive subscription growth and renewals as well as an increase in open-access revenue
Improve marketing processes and systems both by driving better use of existing tools and by shaping a pragmatic roadmap for future capabilities (e.g., personalization, automation, and AI)
Identify and exploit new business opportunities for the development and implementation of new products and/or the acquisition of new products
Qualification
Required
Bachelor's degree required; advanced degree in marketing, communications, publishing, or a scientific discipline preferred
7-10+ years of progressive marketing experience, with significant leadership responsibility
Proven success developing and executing strategic marketing plans for complex product portfolios
Experience managing teams, budgets, and cross-functional relationships in a mission-driven organization
Comfortable embracing new technologies and learning new tools, with experience managing change and helping teams adopt new ways of working
Data-driven mindset and experience using analytics to measure impact and guide decisions
Deep understanding of scholarly publishing ecosystems, including journals, open access models, and research workflows
Strong strategic thinking and ability to translate organizational goals into actionable marketing plans
Excellent leadership, people management, and team development skills
Ability to work successfully in a team environment and to lead small teams while remaining hands-on
Equally comfortable with creative thinking and with data and analytics; able to move fluidly between concept development and performance evaluation
Exceptional written, verbal, and presentation skills, with the capacity to develop high quality communication and presentation materials and communicate effectively with scientific, editorial, and business audiences
Preferred
Advanced degree in marketing, communications, publishing, or a scientific discipline
Experience in senior-level association or commercial publishing marketing
In-depth understanding of volunteer management and/or scientific publishing society organizations
Company
Optica
Optica promotes optics and phototonic business by providing jobs, market data, and reports that accelerate the growth of the industry.
Founded in 1916Washington, District of Columbia, USA
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Sarah Helminiak
Director, Marketing
Recent News
2025-12-20
2024-03-18
Company data provided by crunchbase