Ignition Group · 4 days ago
Marketing Manager, AMER (12 months maternity leave coverage)
United States
Full-time
Remote
Mid Level
$75K/yr - $90K/yr
3+ years expIgnition is the leading revenue generation platform for accounting and professional services businesses. They are seeking a results-oriented Marketing Manager to support their AMER marketing team during a maternity leave coverage period, responsible for executing integrated campaigns to drive pipeline generation across the U.S. and Canada.
Financial ServicesTelecommunications
Responsibilities
Execute multi-channel demand generation campaigns end-to-end—building timelines, coordinating assets, managing launches, budget allocation, and delivering post-campaign reporting and learnings
Plan and run webinars and regional events (virtual and/or in-person), including speaker coordination, landing pages, promotional email strategy, run-of-show support, and post-event follow-up to generate qualified leads and pipeline
Build and execute segmented third-party and hosted email programs that drive registrations/downloads, engagement, and conversion across key campaigns and nurture streams
Execute content amplification plans across owned and third-party channels (e.g., newsletter placements, partner/trade distribution, content syndication platforms), ensuring consistent packaging, tracking, and CTA alignment
Utilize HubSpot and other marketing automation systems to build lists and reports, manage workflows, optimize lead nurturing, and support lead qualification
Partner with the Demand Generation team and wider Global Marketing team to align on priorities, inputs, timelines, and learnings; coordinate with SDRs, AEs, and RevOps to ensure clean lead handoff, follow-up motions, and accurate pipeline reporting
Lead A/B tests and experiments to improve marketing effectiveness and conversion performance
Ensure consistent campaign tracking (UTMs, naming conventions, QA), monitor performance, and provide actionable insights and recommendations to improve pipeline outcomes
Equip Sales with campaign context and supporting assets (talk tracks, key messages, recommended follow-up) to improve lead conversion and speed-to-lead
Qualification
Required
3 - 5 years of experience in demand generation, campaign marketing, lifecycle/email marketing, or a similar B2B marketing role; B2B SaaS experience preferred
Hands-on experience with HubSpot or other marketing automation systems
Experience executing webinars/events and integrated, multi-channel campaigns in a fast-paced environment
Experience working closely with Sales teams (SDRs and AEs) and aligning marketing execution to pipeline outcomes; comfortable partnering with RevOps on lead processes and reporting
Strong copywriting and communication skills, with high attention to detail and strong QA habits
Agile and data-driven mindset, with experience running A/B experiments and optimizing campaigns based on performance
Experience working within a global marketing team and managing cross-functional dependencies
Benefits
Health insurance & other wellness perks
20 days of accrued annual leave/vacation plus 10 wellbeing days to prioritize yourself and your loved ones
Additional paid day off to celebrate your birthday, along with volunteering leave
Health, dental, and vision benefits starting immediately
Employee recognition program
Quarterly wellness allowance to invest in your personal wellness
Paid subscriptions to Headspace and LifeWorks EAP & Wellbeing Platform
Flexible working arrangements, supported by WFH reimbursement and technology allowance to ensure your safety while working from home
Financial wellbeing allowance (since we're in the accounting business!)
Company
Ignition Group
Ignition Group is a provider of technology, media, telecommunication and financial services.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Sean Bergsma
Group CEO
Recent News
2025-07-08
2025-05-27
Company data provided by crunchbase