The Content Factory ATX · 6 days ago
Paid Media Strategist
The Content Factory is a fast-growing content and paid media agency based in Austin, TX, focused on helping service-based businesses generate leads through short-form content. They are seeking a full-time Paid Media Strategist to manage lead generation ads for clients, optimize campaigns, and collaborate on creative strategies.
Responsibilities
Launch and manage lead generation campaigns on Facebook/Instagram
Optimize ads for CPL, CTR, and booked call rates
Collaborate with our video team on creative strategy (you’ll help guide ad scripts)
Troubleshoot Meta pixel, lead forms, and GHL integrations
Monitor campaign performance and communicate wins, learnings, and next steps
Qualification
Required
3+ years running lead gen campaigns on Meta (Facebook/Instagram) — preferably for service businesses
Proven results managing 10+ ad accounts
Strong understanding of what ad creative and ad copy makes an ad convert
Familiarity with GoHighLevel, Meta Events Manager, and CRM integrations
Ability to spot creative winners, guide edits, and structure full-funnel tests
Organized, fast, and confident working inside multiple ad accounts each week
Preferred
Experience running TikTok or YouTube Ads
Knowledge of Zapier, UTM tracking, or landing page optimization
Prior agency experience is a plus
Benefits
Opportunity to grow into a leadership role
Work with a creative team that builds viral content and performance-driven video ads
Fully remote team with fast feedback loops and no red tape
Access to in-house designers, editors, project managers — you’re not on an island
Clear systems and expectations — we’re organized and scaling quickly
Company
The Content Factory ATX
We Turn Your Content Into Cash Flow. From concept development to post-production, ensuring your brand’s message is heard loud and clear.
Funding
Current Stage
Early StageCompany data provided by crunchbase