Lincoln Financial · 3 days ago
Media & Measurement Consultant
Lincoln Financial is a company that helps people confidently plan for their financial future. They are seeking a Media and Measurement Consultant to support and deliver complex, data-driven media strategies across the enterprise, focusing on the execution and optimization of media plans and ensuring robust measurement frameworks.
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Responsibilities
Supporting the development and execution of more complex media plans across all channels, ensuring alignment with business objectives and campaign KPIs
Building and maintaining dashboards and analytical reports that assess media performance, and translating data into clear, actionable insights and compelling stories for internal stakeholders, including senior leadership
Partnering with various internal stakeholders including creative, social strategy, consumer insights, web, privacy, and IT teams to ensure media plans are integrated and compliant
Collaborating with external media agencies and technology partners to implement, track, and optimize media campaigns
Integrating more complex data into meaningful narratives that highlight campaign successes, opportunities, and recommendations for improvement
Monitoring campaign performance, identifying trends, and proactively recommending optimizations to improve ROI and effectiveness
Supporting privacy and data governance initiatives, ensuring all media measurement activities adhere to regulatory and company standards
Qualification
Required
4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's) (Minimum Required)
3 - 5+ Years experience of media planning, measurement, or analytics experience, ideally with exposure to both B2C and B2B environments. (Required)
Benefits
Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes
Leadership development and virtual training opportunities
PTO/parental leave
Competitive 401K and employee benefits
Free financial counseling, health coaching and employee assistance program
Tuition assistance program
Work arrangements that work for you
Effective productivity/technology tools and training
Company
Lincoln Financial
Lincoln Financial (NYSE: LNC) helps people to confidently plan for their version of a successful future.
Funding
Current Stage
Public CompanyTotal Funding
$825MKey Investors
Bain Capital
2025-04-09Post Ipo Equity· $825M
1985-04-26IPO
Leadership Team
Recent News
GlobalFinTechSeries
2025-12-05
Company data provided by crunchbase