Media & Measurement Consultant jobs in United States
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Lincoln Financial · 3 days ago

Media & Measurement Consultant

Lincoln Financial is a company that helps people confidently plan for their financial future. They are seeking a Media and Measurement Consultant to support and deliver complex, data-driven media strategies across the enterprise, focusing on the execution and optimization of media plans and ensuring robust measurement frameworks.

AdviceFinanceFinancial ServicesInsurance

Responsibilities

Supporting the development and execution of more complex media plans across all channels, ensuring alignment with business objectives and campaign KPIs
Building and maintaining dashboards and analytical reports that assess media performance, and translating data into clear, actionable insights and compelling stories for internal stakeholders, including senior leadership
Partnering with various internal stakeholders including creative, social strategy, consumer insights, web, privacy, and IT teams to ensure media plans are integrated and compliant
Collaborating with external media agencies and technology partners to implement, track, and optimize media campaigns
Integrating more complex data into meaningful narratives that highlight campaign successes, opportunities, and recommendations for improvement
Monitoring campaign performance, identifying trends, and proactively recommending optimizations to improve ROI and effectiveness
Supporting privacy and data governance initiatives, ensuring all media measurement activities adhere to regulatory and company standards

Qualification

Media planningData-driven strategiesAd-tech experienceMar-tech experienceB2C experienceB2B experienceCollaborationCommunication

Required

4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's) (Minimum Required)
3 - 5+ Years experience of media planning, measurement, or analytics experience, ideally with exposure to both B2C and B2B environments. (Required)

Benefits

Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes
Leadership development and virtual training opportunities
PTO/parental leave
Competitive 401K and employee benefits
Free financial counseling, health coaching and employee assistance program
Tuition assistance program
Work arrangements that work for you
Effective productivity/technology tools and training

Company

Lincoln Financial

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Lincoln Financial (NYSE: LNC) helps people to confidently plan for their version of a successful future.

Funding

Current Stage
Public Company
Total Funding
$825M
Key Investors
Bain Capital
2025-04-09Post Ipo Equity· $825M
1985-04-26IPO

Leadership Team

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Ellen Cooper
Chairman, President and Chief Executive Officer
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Christopher Neczypor
Chief Financial Officer
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Company data provided by crunchbase