Product Marketing Manager, HCP Acquisition (ARG) jobs in United States
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WM Partners, LP · 8 hours ago

Product Marketing Manager, HCP Acquisition (ARG)

positionUnited States
timeFull-time
remoteRemote
seniorityMid, Senior Level

WM Partners, LP is a leading innovator in the natural products industry, focused on empowering healthcare practitioners. The Product Marketing Manager, HCP Acquisition is responsible for strategizing and executing initiatives to acquire and retain healthcare practitioners, enhancing engagement and loyalty within the professional channel.

Financial Services

Responsibilities

Own and manage the full HCP acquisition and retention lifecycle, from targeting and onboarding to engagement, loyalty, and reactivation
Develop and execute the HCP Business Development Playbook, including frameworks, messaging, and enablement tools to drive consistent outreach and conversion across sales and distributor teams
Lead the Sampling Program, including segmentation, offer development, fulfillment coordination, and ROI analysis to encourage practitioner trial and product adoption
Collaborate with distributors to align acquisition campaigns, sampling initiatives, and loyalty programs with shared revenue and engagement objectives
Design and implement the HCP Loyalty Program (future phase), focused on tiered rewards, exclusive education, and retention strategies that enhance lifetime value
Partner cross-functionally with Sales, Brand, and Digital teams to deliver a cohesive practitioner experience across email, events, and distributor channels
Track, analyze, and optimize HCP funnel metrics, identifying opportunities to improve lead quality, conversion rates, and account retention through data-driven insights

Qualification

Strategic marketing expertiseBusiness development acumenHCP acquisition strategiesData analysisCross-functional collaborationProject managementCommunication skills

Required

Strategic marketing expertise
Business development acumen
Experience in healthcare practitioner (HCP) acquisition and retention initiatives
Ability to manage the full HCP acquisition and retention lifecycle
Experience in developing and executing business development playbooks
Experience in leading sampling programs including segmentation and ROI analysis
Ability to collaborate with distributors on acquisition campaigns and loyalty programs
Experience in designing and implementing loyalty programs
Ability to partner cross-functionally with Sales, Brand, and Digital teams
Experience in tracking, analyzing, and optimizing HCP funnel metrics

Company

WM Partners, LP

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WM Partners is a private equity firm specializing in buyout investments in lower-middle-market wellness and other better-for-you brands.
dateFounded in 2015
location
Fort Lauderdale, Florida, USA
people-size11-50 employees
web-link
http://wmplp.com/

Funding

Current Stage
Early Stage

Leadership Team

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Ernesto Carrizosa
Managing Director & Chief Investment Officer
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Guido Panzera
General Counsel and Chief Compliance Officer
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