Integrity · 12 hours ago
Marketing Assistant
Harrisburg, PA
Full-time
Onsite
New Grad, Entry LevelIntegrity Marketing Group is an independent marketing organization that supports insurance agents in the senior health and life insurance market. The Marketing Assistant will be crucial in organizing campaigns and developing marketing strategies to ensure the smooth operation of the Marketing department and contribute to the company's long-term growth.
AdvertisingDigital MarketingInsuranceMarketing
Responsibilities
Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities
Support marketing department leadership in organizing various projects
Conduct market research and analyze consumer rating reports/questionnaires
Collaborate with both Project Coordinator and Reporting Coordinator to assist with any administrative tasks they might need
Update spreadsheets, databases, and inventories with statistical, financial, and non-financial information
Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success
Communicate directly with agents, print vendors, and encourage trusting relationships as needed
Maintain campaign flow by ensuring all projects are progressing timely to meet all deadlines, meeting and/or following up with any member of the staff to maintain the flow of the campaign, and notifying the Project Coordinator of any lulls in progress or potential issues with campaign flow
Assist with coordinating marketing lists for each campaign, which includes pulling the list through Acoustic or requesting the proper lists from the Database Administrator(s), cleaning the list(s) properly, and delivering the list accordingly
Assume responsibility for miscellaneous duties as assigned by supervisor
Qualification
Required
BS/BA in Marketing, Business or related field
Solid knowledge of marketing and creative team procedures, including internal and carrier approval processes
Basic understanding of insurance and agent relationships
Strong grasp of office management and core marketing principles, including market research techniques and database use
Proficient in MS Office, marketing software, CRM tools, online analytics, and Google AdWords
Excellent communication, organization, and people skills, with a customer-focused and team-oriented approach
Benefits
Medical/Dental/Vision Insurance
401(k) Retirement Plan
Paid Holidays
PTO
Community Service PTO
FSA/HSA
Life Insurance
Short-Term and Long-Term Disability
Company
Integrity
Integrity is a leader in providing holistic life, health and wealth planning and solutions designed to help Americans prepare for the good days ahead.
Founded in 2006
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
$2.15BKey Investors
Silver Lake
2021-12-09Private Equity· $1.2B
2019-09-16Debt Financing· $945M
2019-08-28Private Equity
Leadership Team
Linda Zukauckas
Chief Financial Officer
Said Taiym
Chief Operating Officer
Recent News
Company data provided by crunchbase