Greenwich Medical Spa · 2 days ago
Social Media Coordinator
Greenwich, CT
Full-time
Onsite
Entry, Mid Level
$50K/yr - $60K/yr
2+ years expGreenwich Medical Spa (GMS) is an industry leading, award winning medical spa providing non-invasive cosmetic treatments. We are looking for a passionate social media all-star who will lead our social media execution, responsible for creating and optimizing content across multiple platforms to drive engagement and growth.
Cosmetic SurgeryHealth CareMedical
Responsibilities
Work with Marketing Content Manager to develop social media strategy through competitive research, benchmarking, messaging and audience identification
Maintain the monthly social editorial calendar
Maintaining and regularly updating directory listings including: Google My Business, Yelp, and RealSelf with accurate information and consistent weekly content along with the other social platforms
Visit med-spa locations and work with location staff to shoot, and edit raw photos and videos for key GMS social media platforms. (Must be in-spa at minimum 3-4x a week to shoot content.)
Execute, publish and share daily content posts that build meaningful connections and engagement
Assist Marketing Content Manager with influencer outreach, finding eligible localized influencers and help to execute contract details, deliverables, clinic outreach and performance tracking
Work with Content Manager to ensure social budget including post boosting, influencer fees and technology costs are in line with budgeted allocations
Maintain and track all social media platforms to ensure maximum visibility and increase brand recognition; evaluate new social platform channels for use
Evaluate and improve social media processes through more effective platform tools (such as ManyChat, SEMrush), with the goal of increasing lead response efficiency, engagement, and measurable, conversion-driven results
Collaborate with other departments, especially in Operations to manage reputation, identify key players and coordinate actions
Ideal candidate will consistently research and present up-to-date social media best practices, trends, and platform-specific tactics to drive performance and engagement
Additional duties as assigned
Qualification
Required
BA/BS in Marketing, Communications, Business, New Media or Public Relations or equivalent work experience, or a combination of education and experience
2-3+ years' experience in social media and content implementation
Proven work experience in social media marketing
Demonstrable social networking experience and previous experience working with Google Analytics or other web analytics solution
Experience with Hootsuite or similar social media publishing tools
Knowledge of online marketing and good understanding of major marketing channels
Creative, analytical, takes initiative with strong attention to detail
Excellent writing, editing (photo/video/text), verbal and communication skills
Ability to define problems, collect data, establish facts, draw valid conclusions and solve problems in a timely and accurate manner
Ability to thrive in a fast-paced changing environment
Company
Greenwich Medical Spa
Greenwich Medical Spa specializes in medically-based skin and body care treatments.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Marria Pooya
Chief Executive Officer
Company data provided by crunchbase