JD Finish Line · 1 week ago
Lifecycle Marketing Strategist
Boulder, CO
Full-time
Onsite
Mid Level
$62K/yr - $72K/yr
4+ years expJD Finish Line is seeking a Lifecycle Marketing Strategist responsible for leading cross-channel marketing communications across the customer lifecycle. The role involves developing strategies to enhance customer engagement, overseeing content production, and analyzing campaigns to drive growth and loyalty.
ApparelRetail
Responsibilities
Inform and develop channel strategies that increase customer engagement to drive LTV - including messaging, visuals, and linking strategy
Leverage data analysis to understand customer behavior, identify trends, and inform program strategy
Oversee the production of channel content, verifying that assets are accurately briefed into Creative, delivered to team members for timely execution and meet customer expectations
With the Loyalty Operations team, identify opportunities and lead tactical marketing strategy for digital loyalty communications including development, testing and reporting across channels
Approve channel tactics ensuring that content supports a seamless, unified customer experience
Analyze campaigns to derive insights that inform forward looking channel strategy
Collaborate with Loyalty Operations team to verify marketing communications maintain consistency across all customer facing endpoints
Provide strategic recommendations to cross functional teams that align to overarching Digital Marketing strategy
Write meaningful creative briefs that provide clear, concise direction for Design team to create digital assets that meet business requirements
Strategize and execute meaningful A/B tests to optimize channel performance and inform strategy; share findings and insights with broader cross-functional teams
Continuously seek to improve channel content by researching and staying ahead of new innovative solutions and capabilities, key competitor actions, industry trends, and emerging customer and market needs
Exercise clear communication with various cross-channel partners
Additional duties and projects as required
Qualification
Required
Bachelor's degree from a four-year college or university
4+ years of related digital marketing and loyalty experience required, in Retail highly preferred
Min 2 years experience with enterprise level B2C marketing automation platforms, Braze preferred
Previous experience working closely with Customer Analytics, or experience in SQL preferred
Excellent written, verbal, and interpersonal communication skills
Passion for eCommerce and Digital Technology
Highly motivated with willingness to learn
Detail-oriented with high degree of accuracy
Ability to multi-task, managing multiple projects and initiatives in a fast-paced environment
Basic to intermediate knowledge and abilities with G Suite, Powerpoint, and Excel
Preferred
A major in Communications, Marketing, Digital Media or a related field is preferred
Benefits
Medical
Dental
Vision
401k
Sick leave
Parental leave
Company paid time off plan
Company
JD Finish Line
We are JD Finish Line, a premium retailer providing the latest and most exclusive athletic sneakers, apparel and accessories since 1976.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2018-03-26Acquired
1992-06-21IPO
Leadership Team
Michael Grimes
Senior Vice President, Chief Marketing Officer JD NORTH AMERICA
Adela Zyniak
Talent Acquisition Partner
Recent News
BizTimes Milwaukee
2025-08-29
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