Informa · 3 days ago
Research Report Editor
605 Third Avenue , New York, NJ, United States
Full-time
Hybrid
Mid, Senior Level
$70K/yr - $80K/yr
3+ years expInforma is a global company that creates platforms for industries and organizes large-scale events. They are seeking a dynamic Research Report Editor to develop and author high-impact whitepapers, driving audience engagement and establishing thought leadership in the brand licensing industry.
B2BBusiness IntelligenceEventsInformation ServicesLead GenerationMarketingPublishing
Responsibilities
Lead the development and production of License Global's premium whitepaper reports including the Top Global Licensors, Top Global Licensing Agents, Leading Licensees and more
Design, execute and analyze industry surveys to gather market intelligence and insights, all of which inform the whitepaper reports
Write comprehensive, data-driven reports that provide valuable insights to the brand licensing community
Collaborate with, survey and interview industry experts, central figures and licensing professionals to gather primary research
Ensure all content meets the highest editorial standards, provides actionable intelligence and adheres to License Global’s tone of voice and style
Maintain editorial standards that reinforce License Global's reputation for trust and integrity
Collaborate actively with the Global Licensing Group marketing team on content marketing campaigns to maximize report distribution and engagement and deliver against agreed KPIs
Advise on supporting marketing materials, including executive summaries, infographics, promotional content, content repurposing, social campaigns and more, including additional formats such as video
Optimize content for multiple channels, including digital platforms, email campaigns and event promotion, ensuring SEO best practices for reach
Monitor and analyze content performance metrics to continuously improve acquisition and engagement strategies
Implement strategies to drive quality acquisition and engagement from License Global's core audience of licensing professionals
Monitor and evaluate report performance, audience acquisition and engagement pacing against established key performance indicators (KPIs) using Google Analytics, PowerBI and other platforms as needed
Collaborate with Vice President, Content & Strategy; Head of Content and event team to further leverage whitepaper reports via live content, networking events, and other audience engagement opportunities as they arise
Build and maintain relationships with key industry stakeholders and thought leaders
Develop deep subject matter expertise in brand licensing, consumer products, intellectual property and related business sectors
Stay current with industry trends, market developments and competitive landscape
Represent License Global at industry events and conferences as a content expert, with potential to contribute to live content at trade show events
Contribute to editorial planning and content strategy discussions on the wider License Global content team
Qualification
Required
3-7 years of experience in content marketing, research or editorial-related roles
Proven track record in producing research-based reports, whitepapers or similar publications
Strong analytical and survey design capabilities
Excellent written and verbal communication skills
Experience with content management systems
Proficiency in data analysis and visualization tools
Knowledge of B2B content marketing and audience development strategies
Understanding of brand licensing, consumer products, intellectual property or related industries (or demonstrated ability to quickly acquire expertise)
Bachelor's degree in Marketing, Communications, Journalism, Business or related field
Strong project management skills with ability to manage multiple deadlines
Detail-oriented with commitment to accuracy and quality
Collaborative team player with ability to work independently
Curious mindset with passion for research and industry analysis
Adaptable and eager to learn in a fast-paced environment
Preferred
Understanding of brand licensing, consumer products, intellectual property or related industries (or demonstrated ability to quickly acquire expertise)
Familiarity with B2B publications
Benefits
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
Recognition for great work, with global awards and kudos programs
As an international company, the chance to collaborate with teams around the world
Company
Informa
Informa is a business intelligence, academic publishing, knowledge, and events group.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2014-05-30IPO
Leadership Team
Andrew Mullins
CEO Informa Connect Division
Patrick Martell
Chief Executive, Business Intelligence Division
Recent News
2025-12-24
Company data provided by crunchbase