Captivate · 1 week ago
CRM & Integrations Administrator
Lowell, MA
Full-time
Hybrid
Mid, Senior Level
$95K/yr - $105K/yr
5+ years expCaptivate is the largest on-the-go news and entertainment network in North America, and they are seeking a CRM & Integrations Administrator to join their dynamic Technology team. This role will manage and enhance the CRM systems, ensuring efficient operations and delivering actionable data to support business success.
Ad NetworkAdvertisingMarketing
Responsibilities
Administer and maintain the Pivotal SFA CRM, including configuration, user setup, system monitoring, permissions management, and data quality control
Collaborate with Sales, Marketing, and Operations to understand business needs and translate them into scalable CRM solutions that improve efficiency and visibility
Develop, test, and deploy system enhancements such as workflows, dashboards, forms, and automation rules that simplify user experience and improve reporting accuracy
Partner with Engineering and IT to design and support bidirectional integrations between Pivotal SFA, Salesforce, and NetSuite using MuleSoft and related integration technologies
Troubleshoot and resolve technical issues by diagnosing root causes, managing error logs, and ensuring system stability across all connected applications
Oversee data imports, exports, and synchronization between CRM, ERP, and marketing systems, ensuring clean and consistent datasets across all business units
Support software version updates, patches, and upgrades, coordinating testing and deployment with internal development and external vendors
Develop and maintain documentation, including system configurations, process maps, and best practices to ensure knowledge continuity and compliance
Provide user training and ongoing support to maximize adoption and ensure all teams are leveraging CRM tools effectively
Contribute to Captivate’s CRM modernization roadmap, helping identify opportunities to expand automation, analytics, and cross-platform integration particularly as we prepare for greater use of Salesforce and emerging CRM technologies
Qualification
Required
5+ years of experience as a CRM Administrator or similar technical role
3+ years of experience partnering with Sales, Marketing, and Operations to design and implement automation and reporting solutions
2+ years supporting system integrations between CRM, ERP, and Sales Automation tools
2+ years developing and running SQL Server queries and custom reports
2+ years working with JavaScript for scripting or customization
1+ year experience using MuleSoft for integration workflows
Proven, hands-on experience with Pivotal SFA administration and customization
Strong understanding of CRM data models, workflows, and automation processes
Proficiency with SQL, Excel, and data management tools
Excellent analytical and problem-solving skills with strong communication and attention to detail
Ability to manage multiple priorities and collaborate across technical and non-technical teams
Solid understanding of sales processes and automation best practices
Preferred
Experience with Salesforce or other modern CRM platforms (e.g., Microsoft Dynamics 365, HubSpot, Zoho)
Familiarity with Tableau or similar reporting/visualization tools
Understanding of APIs, integrations, and data migration frameworks
Experience with low-code or automation tools (e.g., Power Automate, Zapier)
General working knowledge of AWS, Atlassian JIRA, and Confluence
Benefits
Generous vacation policy
Comprehensive Health Coverage
Company paid Life Insurance, Short-Term & Long-Term Disability
Pre-Tax Spending Accounts for Healthcare, Dependent Care & Commuter Expenses
401(k) Retirement Savings with Employer Match
Paid Family Leave & Parental Leave
And more
Company
Captivate
Captivate reaches millions of influential decision makers where they live & work through our network of video-first screens in premier office buildings and luxury residential real estate across North America.
51-200 employees
H1B Sponsorship
Captivate has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
Funding
Current Stage
Late StageTotal Funding
$17.5M2013-07-08Private Equity
2004-04-06Acquired
2001-11-09Series D· $17.5M
Leadership Team
Leigh Lowery
Chief Revenue Officer (CRO)
Recent News
2024-04-09
Company data provided by crunchbase