Nuvative · 1 day ago
Communications Specialist
Wichita, KS
Full-time
Onsite
Mid LevelNuvative is a fast-growing innovative technology company impacting employees through continuing education and guidance. The Communications Specialist is responsible for leading customer communication strategies across various channels to deliver timely and relevant messaging, ensuring compliance and alignment with business objectives.
Management Consulting
Responsibilities
Develop and execute comprehensive communication strategies for both transactional and marketing messages, including payment reminders, approval notifications, account updates, debit card prompts, and reloan promotions
Ensure communications are delivered through the appropriate channel (email, SMS, or print) and at optimal times to maximize engagement and response
Manage customer audience segmentation to deliver targeted, personalized messaging based on customer behavior, lifecycle stage, and business objectives
Utilize dynamic content and personalization techniques to improve relevance and conversion rates
Plan and execute A/B tests to optimize subject lines, messaging, timing, and calls to action
Monitor and analyze performance metrics for high-volume communications, including open rates, click-through rates, conversions, and opt-out rates
Forecast return customer originations and provide insights and recommendations to support growth initiatives
Collaborate closely with the Marketing Coordinator to create clear, compelling, and conversion-focused email and SMS
Partner with Operations, Compliance, Paid Media, and Technology teams to ensure communications meet operational needs, technical requirements, and regulatory standards
Support daily communication sends, including high-volume transactional messaging
Ensure all communications adhere to brand voice, tone, and style guidelines
Maintain compliance with applicable federal, state, and internal regulatory requirements for consumer communications
Support documentation and review processes as required in a regulated financial services environment
Qualification
Required
Experience in communications, marketing, or a related field; financial services or short-term lending experience preferred
Strong attention to detail and exceptional organizational skills
Proficiency with email and SMS marketing platforms such as Mailchimp or similar tools
Excellent editing and copywriting skills, with the ability to craft clear, persuasive messages that drive customer action
Strong analytical skills, including experience with forecasting, performance reporting, or predictive modeling
Ability to collaborate effectively across multiple teams and stakeholders
Strong knowledge of email, SMS, and print marketing best practices, including deliverability, list hygiene, subject line optimization, and responsive design
Ability to clearly define campaign requirements that support engagement and conversion goals
Experience ensuring tone, disclosures, and messaging are appropriate for both transactional and promotional communications
Hands-on experience with segmentation, personalization, and dynamic content strategies
Preferred
Financial services or short-term lending experience
Fluency in Spanish
Benefits
Medical, Dental and Vision insurance.
Flexible Spending Account
401(k)
Voluntary Life Insurance and AD&D
Employee Assistance Program
Paid time off
Holidays
Company
Nuvative
Nuvative, Inc is a technology and management services company based in Wichita, KS. We handle opportunities, deliver results, and inspire progress!
Founded in 2022
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase