the LEGO Group · 4 hours ago
PT Marketing Campaigns Manager (6 month Temporary Position)
Boston Hub
Full-time
Hybrid
Mid, Senior Level
$108K/yr - $162K/yrThe LEGO Group is seeking a Marketing Campaigns Manager to join their LEGO® Education team. In this role, you will drive impactful lead generation campaigns that connect educators and decision-makers with transformative STEAM experiences, while collaborating closely with the U.S. marketing director to achieve set goals.
Consumer GoodsEducationEnterprise SoftwareToys
Responsibilities
Applying global content where appropriate as well as adapting to local needs to drive efficient lead campaigns across channels
Champion and continue to improve processes in collaboration with Sales, CRM, and other relevant functions
Use research and prospecting tools including CRM, as well as internet sources such as social and industry trade media
Develop and implement a plan to apply key resources in online marketing such as SEO, content production, pay-per-click, retargeting, email marketing, affiliate marketing, online PR, quality link building, social media advertising, social media campaigns and conversion optimization
Run marketing end of CRM tool and external lead generation resources
Set, track and report important metrics. Stay up to date with the latest digital marketing and lead generation trends and implement as appropriate
Support tradeshows by growing tradeshow promotion opportunities and activities
Qualification
Required
Passion for user journeys and nurture cycles to effectively engage target audiences
Creative and collaborative mindset, building positive relationships and driving decisions
Proven success in leading B2B acquisition campaigns to meet performance goals
Strong understanding of B2B tactics and collaboration with sales teams
Expertise with CRM and data platform tools
Skilled in lead generation across channels like Paid Media, Social, Email/CRM, and Affiliates
Experience in developing and managing marketing campaigns across multiple digital channels
Proficient in internet marketing tools: content production, SEO, PPC, retargeting, email marketing, partner co-marketing, online PR, and social media
Competent in analytic and marketing automation tools
Excellent written and presentation communication skills
Preferred
Preferred experience in K-8 Education or Ed-tech industry, or enterprise-level B2B
Benefits
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based.
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Company
the LEGO Group
The LEGO Group is a family-owned company that specializes in the development of children's creativity through playing and learning.
Founded in 1932
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Niels B. Christiansen
CEO
Jesper Andersen
Chief Financial Officer
Recent News
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