Solomon Page · 5 days ago
Web Marketing Coordinator
Burbank, CA
Contract
Onsite
Entry Level
$26/hr - $28/hr
1+ years expSolomon Page is a specialty niche provider of staffing and executive search solutions, and they are seeking a Web Marketing Coordinator for a top media & entertainment company. In this role, you will support operations of landing pages and improvements in web/mobile signup flows while collaborating with various teams to drive subscriber acquisition.
Asset ManagementConsultingProfessional Services
Responsibilities
Landing page operations: Build and optimize new/existing landing page experiences across web and mobile web to maximize subscriber acquisition and lifetime value. Utilize web technologies, including HTML, CSS, Javascript, and content management systems
Work with marketing campaign managers and channel managers across brand Streaming to build and manage custom web acquisition funnels (landing pages and signup flows) for paid/organic search, display, brand, and email campaign initiatives
Use analytics and reporting tools to monitor, evaluate, and report on landing pages and signup flows. Leverage this data to identify new areas of opportunity to build custom landing pages and test hypotheses ; use insights to inform user narratives and programs that improve the consumer experience leading to subscriber growth. Build a deep understanding of our analytics systems, implementation, and how users behave on our web properties
Help maintain our A/B experimentation roadmap for Hulu.com landing pages and sign up flow, build tests in our experimentation platform, and interpret results in collaboration with data analysts and Finance team
Constantly seek out opportunities to optimize conversion rates
Support senior managers in evaluating the company’s business goals, marketing strategy, and digital marketing plans, to synthesize them into a roadmap for the landing page and signup flow user experiences
Work with partners from Product, Technical Project Management and Engineering teams to prioritize the roadmap items for front-end development and back-end systems to support those goals
Act as a product evangelist with a thorough understanding of customer needs and behaviors (non-subscribers), effectively connecting product features to business value and translating to compelling signup experiences
Work with UX designers, copywriters and artists on wireframing, layout, copywriting, design and production of campaign materials - to enable an optimized online shopping & buying experience that is personalized to targeted audience types such as students, canceled users, or cart abandoners
Qualification
Required
1+ years of experience in a product management, product marketing or digital marketing role
Experience in building and optimizing winning landing pages experiences using best practices
Basic knowledge of content management systems (CMS), HTML/CSS, web analytics platforms, SEO best practices and agile methodologies
Experience in defining business requirements for product features
Ability to build collaborative relationships with a diverse range of cross-functional partners and a demonstrated ability to influence at multiple levels of the organization
Experience in working with art directors, graphic designers and copywriters for creative production
Proficiency in AB/multivariate testing with an ability to effectively turn reporting and analysis into insights and strategies
Strong analytical skills, comfortable with audience segmentation, thinking through the customer journey, and developing business requirements based on customer insights
Ability to work in an ever changing fast paced environment with technical know-how and comfort working with acquisition marketing teams
Strong executor and problem solver, who can be resourceful and creative. Start-up mentality with a strong level of independence and efficiency
Experience in a subscription business
Experience in project management
Ability to work with HTML, CSS and other Web technologies
Benefits
Medical
Dental
401(k)
Direct deposit
Commuter benefits
Company
Solomon Page
Founded in 1990, Solomon Page is a leading staffing and executive search firm headquartered in New York City with offices across the United States.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Lloyd Solomon
Managing Director
Rachel Tigges
CMO
Company data provided by crunchbase