EdPlus at Arizona State University · 9 hours ago
Campaign Marketing Manager
Scottsdale, AZ
Full-time
Onsite
Mid, Senior Level
$86K/yr - $99K/yr
5+ years expEdPlus at Arizona State University is focused on the design and scalable delivery of digital teaching and learning models. They are seeking a Campaign Marketing Manager to lead the planning, execution, and optimization of multi-channel marketing campaigns that support ASU Online program enrollment and learner engagement.
EducationHigher EducationTraining
No H1B
Responsibilities
Own and lead the end-to-end planning, ideation, execution, and optimization of multi-channel marketing campaigns, serving as the primary driver of strategy and delivery
Serve as the central point of contact for campaign stakeholders, ensuring alignment, clarity, and cohesion across all teams involved
Collaborate closely with Creative Services and Content teams to brainstorm concepts, contribute ideas, refine messaging, and support creative directions that resonate with target audiences
Translate campaign strategy into clear, actionable plans, timelines, scopes, and deliverables that guide cross-functional partners
Lead cross-functional campaign workstreams and guide collaborators through timelines, deliverables, dependencies, and decision points
Ensure assets and messaging are on-brand, accurate, and optimized for channel best practices
Provide informal guidance to Marketing Campaign Coordinators who support campaign execution
Facilitate campaign brief development, ensuring clarity of goals, audience definition, messaging, and KPIs
Track progress, identify risks, proactively solve problems, and keep teams informed to ensure timely and accurate execution
Lead campaign performance reporting, partnering with analytics teams to interpret insights, identify trends, and recommend improvements
Maintain clear documentation and establish repeatable workflows that support campaign operations
Support continuous improvement by identifying optimization opportunities based on data and performance patterns
Stay current on marketing operations best practices, tools, and platform capabilities and bring forward innovative ideas
Assume or coordinate other duties or projects as assigned or directed
Qualification
Required
Bachelor's degree and five (5) years of experience appropriate to the area of assignment/field including two (2) years managerial experience; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved
Own and lead the end-to-end planning, ideation, execution, and optimization of multi-channel marketing campaigns, serving as the primary driver of strategy and delivery
Serve as the central point of contact for campaign stakeholders, ensuring alignment, clarity, and cohesion across all teams involved
Collaborate closely with Creative Services and Content teams to brainstorm concepts, contribute ideas, refine messaging, and support creative directions that resonate with target audiences
Translate campaign strategy into clear, actionable plans, timelines, scopes, and deliverables that guide cross-functional partners
Lead cross-functional campaign workstreams and guide collaborators through timelines, deliverables, dependencies, and decision points
Ensure assets and messaging are on-brand, accurate, and optimized for channel best practices
Provide informal guidance to Marketing Campaign Coordinators who support campaign execution
Facilitate campaign brief development, ensuring clarity of goals, audience definition, messaging, and KPIs
Track progress, identify risks, proactively solve problems, and keep teams informed to ensure timely and accurate execution
Lead campaign performance reporting, partnering with analytics teams to interpret insights, identify trends, and recommend improvements
Maintain clear documentation and establish repeatable workflows that support campaign operations
Support continuous improvement by identifying optimization opportunities based on data and performance patterns
Stay current on marketing operations best practices, tools, and platform capabilities and bring forward innovative ideas
Assume or coordinate other duties or projects as assigned or directed
Preferred
Bachelor's degree or higher in a related field
Experience managing multi-channel marketing campaigns in a collaborative, fast-paced environment; agency experience welcomed
Experience serving as a project lead, guiding cross-functional teams through planning, execution and delivery while balancing multiple timelines and priorities
Demonstrated ability to organize complex projects, manage timelines, and coordinate cross-functional teams
Evidence of a strong understanding of marketing channels (email, paid media, social, web, content) and how they work together within integrated campaigns
Experience contributing to campaign briefs, timelines, and reporting
Demonstrated ability to interpret data, identify trends, and use insights to inform decision-making
Demonstrated proficiency with project management tools such as Airtable, Jira, or similar platforms
Evidence of excellent communication skills and ability to collaborate effectively across teams
Demonstrated ability to adjust quickly to shifting priorities while maintaining attention to detail
Evidence of curiosity, adaptability, and enthusiasm for mission-driven marketing and learner success
Demonstrated willingness to take on new responsibilities as campaign strategies evolve
Benefits
Healthcare
Financial Security
Retirement
Family Resources
Tuition Reduction (Eligible ASU Employee, their dependents and spouse.)
Discounts
Company
EdPlus at Arizona State University
EdPlus helps undeserved students and communities enhance education through multiple projects, humanitarian projects, and initiatives.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Philip Regier
University Dean for Educational Initiatives and CEO of EdPlus at ASU
Nancy Cervasio, MC
Deputy Chief Operating Officer/Student Coaching Services
Company data provided by crunchbase