Sinch · 2 days ago
Marketing Manager, Demand Generation North America
One North Wacker Drive, Chicago, Illinois, 60606, US
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $119K/yr
5+ years expSinch is pioneering the way the world communicates and is looking for a Marketing Manager, Demand Generation to join the Mailjet marketing team. The role involves designing and executing a demand generation strategy to drive pipeline growth for Mailjet’s mid-market segment in North America, working closely with the sales team to optimize performance and achieve targets.
MessagingMobileSaaSSoftwareTelecommunications
Responsibilities
Design and execute a multi-channel demand generation strategy to achieve pipeline and growth targets for the North American mid-market segment
Orchestrate integrated, full-funnel programs across channels like:
Paid media (search, social, display)
Website and conversion-focused digital campaigns
Content syndication, webinars and partner campaigns
Own lead generation, nurturing, and conversion in close alignment with Sales and SDRs
Translate product value into compelling messaging, content, and thought leadership that engages decision-makers and drives demand
Identify, test, and scale new demand channels and tactics to accelerate growth
Analyze campaign and funnel performance, using data to optimize conversion, efficiency, and ROI
Collaborate with Sales, Product Marketing, and RevOps to align messaging, targeting, and execution
Qualification
Required
5+ years of experience in B2B marketing, ideally in a SaaS environment
Proven experience in demand generation, regional marketing, or revenue-focused roles with ownership of pipeline or growth targets
Deep knowledge of the US market, its buyers, and the best channels to reach them
A track record of running campaigns that directly contribute to sales pipeline and revenue
Hands-on experience across the demand gen mix, including paid acquisition, digital campaigns, events/webinars, and content
A self-starter with a strong sense of ownership and accountability, and bias toward action
Highly data-driven, with a test-and-learn mindset
Excellent collaboration skills across Sales, Product, and Marketing teams
Preferred
Experience in email, martech, or marketing automation industries
Benefits
Comprehensive market competitive medical, dental, and vision plans
Free virtual counselling resources through our global Employee Assistance Program
Roth and Pre-tax 401(k) options including an employer match for all participants
Generous paid time off program
Paid parental leave and family planning support
Flexible remote work offerings
Paid time off to support a volunteer program of your choice
Company
Sinch
Sinch is a cloud communications company that connects businesses and customers through tools that enable personal engagement.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.58BKey Investors
SoftBank
2024-09-13Post Ipo Debt· $48.85M
2022-09-30Post Ipo Secondary
2021-05-24Post Ipo Equity· $1.13B
Leadership Team
Laurinda Pang
Chief Executive Officer
Johan Hedberg
Corp. dev. and Co-Founder
Recent News
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