Playfly Sports · 2 days ago
Sr. Account Executive, Sponsorship Sales (Virginia Sports Properties)
Playfly Sports is a leading sports marketing and media company, seeking a Sr. Account Executive for Sponsorship Sales at Virginia Sports Properties. The role involves pitching and closing enterprise partnership agreements, generating sponsorship revenue, and developing sales strategies in collaboration with the General Manager.
AdvertisingBrand MarketingMarketingSports
Responsibilities
Assist in developing and executing a sales plan
Identify potential sponsors for the university sports property through networking with the university stakeholders and business partners, researching local, regional and national companies
Work with Playfly Sports Properties and the university sports property General Manager to create sales inventory, revenue projections and overall sponsorship strategy for the university athletics assets
Develop sales presentations for new marketing partners by incorporating research, category dynamics and a clear understanding of partner’s marketing goals
Create sales proposals and draft/negotiate contracts
Develop key marketing objectives with clients via thorough needs assessment and a collaborative sales process
Entertain and cultivate sponsors in non-game related settings
Prepare end-of-year recaps for sponsors
Represent the university sports property, the university, and Playfly Sports Properties in a professional manner
Research sports sponsorship industry and stay current with relevant market trends and conditions
Understand and leverage Playfly business units in order to leverage new business areas, leads, and categories
Prospect, meet, and close new and renewal corporate sponsorships
Other job-related duties as assigned
Qualification
Required
Bachelor's degree required
3-5 years of direct sales experience in the sports multi-media environment required
Experience with integrated and 'conceptual' sales
Ability to generate and present ideas/concepts succinctly and provide creative solutions to prospects/clients
Outstanding communication skills are essential for interactions with clients, operational leaders and other senior executives
Demonstrated professional sales presentation skills
Ability to lift up to 50 lbs
Ability to sit, stand, and walk-up stairs
This role takes place in an office setting and is a sedentary role
Be available for game days and evening athletic events and coaches shows
Be available to travel for client presentations
Company
Playfly Sports
Playfly Sports is the leading revenue maximizer in the sports industry.
Funding
Current Stage
Late StageLeadership Team
Recent News
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