Digitas North America · 6 hours ago
Analyst, Precision
San Francisco, CA
Full-time
Hybrid
New Grad, Entry Level
$50K/yr - $74K/yrDigitas North America is a Networked Experience Agency that creates magnetic experiences for brands. They are seeking an Analyst to manage digital campaign activities, optimize performance based on data analysis, and maintain strong relationships with partners in the industry.
Marketing & Advertising
Responsibilities
Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Senior Analysts
Developing and maintaining strong relationships with platform and publisher partners in the industry - responsible for following up with, setting up and leading platform/publisher meetings. Analyst will be the main point of contact for maintaining these relationships
Handling daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimization
Assisting in the development of client-facing campaign performance reports
Contributing to the assessment of media offerings available and the formulation of proposals for new opportunities
Managing Prisma campaign set up, platform insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
Trafficking campaign tags into platform environments
Running the campaign QA process to ensure accurate campaign implementation, pacing, and performance - Daily pacing check-ins will be largest responsibility to ensure campaigns are on track
Providing monthly auditing reports to agency partners and actualizing bill/pay systems when applicable
Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
Demonstrating diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle
Be strategic partner to any off-shore resources - ensure closely aligned on all tasks and partner to share analyst responsibilities
Keep up to date on industry trends and send highlights to greater team when applicable
Handle ad-hoc reporting requests as they come through
Qualification
Required
Digital media familiarity or experience in digital roles (internships included)
Basic knowledge of how digital advertising works and can confidently define programmatic
The ability to organize and manage detailed work
Strong analytical thinking, problem solving and mathematical skills
Excellent communication and writing skills—you're poised, precise, and above all, kind when relating to others
Advanced MS Excel skills
A four-year college degree
Preferred
Basic knowledge of DSP platforms and active campaign optimization experience is a plus
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Digitas North America
Digitas North America is the Connected Marketing Agency that provides digital media, and creative development.
Founded in 2006
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Megan Jones
Chief Media Officer
Recent News
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