U.S. News & World Report · 5 hours ago
Senior Product Marketing Manager, Health
New York, NY
Full-time
Hybrid
Senior LevelU.S. News & World Report is a multifaceted digital media company dedicated to helping citizens make important decisions in their lives. The Senior Product Marketing Manager will work across multiple teams within the Health Vertical supporting marketing initiatives for B2B hospital quality products and various marketing needs for the Senior Living team.
EducationEventsNewsPublishing
Responsibilities
Go-to-Market (GTM) Leadership: Work closely with the Product, Sales and Account Management teams to inform the go-to-market strategy and product positioning
Sales Enablement: Create the "Internal Playbook." Develop pitch decks, case studies and other collateral that empower our sales team to navigate long, multi-stakeholder healthcare sales cycles
Content Strategy & Engagement: Create high-funnel content and engagement strategies, including whitepapers and webinars that address the value drivers for HDI prospects
Demand Generation: Create and execute email marketing campaigns. Interact with clients to generate interest translating to new leads
Conference Planning & Coordination: Manage all pre and post logistics for events where HDI has a presence throughout the year
Outreach: Create and execute email campaigns to share U.S. News’ rankings release updates and other timely communications from the U.S. News Health team
Communications: Manage the dashboard email inbox daily fielding questions and requests. Triage emails to other teams and troubleshoot account issues
Cross Team Reporting: Work with other U.S. News teams including Health Product, Health Analysis, PR, Events and Specialty Marketing on an ongoing basis
Outreach and Demand Generation: Create and execute dedicated email campaigns to grow U.S. News Senior Living profiles and promote U.S. News Best Senior Living program
Conference Planning & Coordination: Assist in pre-conference logistics and planning where U.S. News Senior Living has speaking engagements or sponsorship space
Qualification
Required
B2B background
strong analytical and storytelling skills
personal drive and entrepreneurial attitude
capable of multitasking
managing their own time
working on several initiatives simultaneously
Company
U.S. News & World Report
U.S. News & World Report is an American media company that publishes consumer advice, rankings, and analysis.
Founded in 1933
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Brian Kelly
Editor At Large/Executive Vice President
Carly Chase
VP/GM, Career Business Franchise
Recent News
LFN-PREMIUM-Network – Law Firm Newswire
2025-11-08
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