Visions Federal Credit Union · 1 week ago
Director of Marketing Operations - Endwell, NY
Endwell, NY
Full-time
Onsite
Mid Level
$135K/yr - $175K/yr
3+ years expVisions Federal Credit Union is dedicated to helping people improve their financial wellness. The Director of Marketing Operations is responsible for overseeing the teams that manage the organization’s communications to members, ensuring marketing strategies align with the credit union's objectives and providing marketing support to internal partners.
Financial Services
Responsibilities
Approve, provide insight, and offer creative direction on all member facing marketing campaigns, promotions, and related collateral
Create and maintain a flexible schedule of member communications for campaigns, promotions, member surveys, and events to support the financial needs of the organization, its members, and our communities
Collaborate with advertising agency of record for consistency of brand alignment on external and member-facing marketing campaigns and related collateral in English and Spanish
Ensure all marketing strategies, campaigns, and initiatives are closely aligned with the organization’s overall strategic objectives, supporting both short-term goals and long-term vision
Provide marketing support and expertise to internal partners for communicating with members and communities about products, services, events, etc
Collaborate with Project Management on new marketing projects and serve on project teams that are working to achieve the strategic, regulatory, and immediate needs of the organization
Identify appropriate messaging and communication channels to assist internal partners with instituting, or standing down, products, services, and delivery channels
Review and approve member-facing and all-staff communications for clarity, tone, accuracy, call to action, and marketing regulatory compliance
Responsible for regular monitoring, annual review, and implementation of Internal Communications Policy and adherence thereof
Develop and lead the implementation of the internal communications strategy for the organization, including key messaging, communication channels, and clear, consistent, alignment with mission, inclusion statement, and values
Stay up-to-date on internal communications technology to include the latest tools, technology, and digital platforms to provide the best methods for effective internal communication
Monitor and measure the effectiveness of internal communications, establish key performance indicators and benchmarks, set goals, and make recommendations for improvement based on feedback and data analysis
Provide leadership and guidance to the broader communications team, ensuring that all internal communications are aligned with external communications and marketing efforts
Monitor and measure member-facing marketing campaign success by combining channel performance data with product/behavior adoption to determine effectiveness of campaigns and creative
Maintain working knowledge of advertising compliance, regulatory obligations, and internal/external resources available to ensure accuracy of marketing campaigns and collateral
Regularly review marketing analytics and campaign data to identify trends, measure effectiveness, and develop key performance indicators (KPIs) that drive continuous improvement and strategic decision-making
Review and approve assigned marketing budget expenditures and allocate to approved budgetary line items for tracking
Manage and optimize third-party marketing vendor relationships to deliver high-quality, cost-effective marketing communications that drive member growth and minimize operating expenses
Develop, counsel, motivate, and engage members of your team to help them achieve and fulfill their responsibilities while positively impacting the organization and community
Participate with local, regional, or national trade and marketing associations to give back to our industry and stay informed of current marketing trends and best practices
Speak to internal and external stakeholders, Board of Directors, Supervisory Committee, media partners, trade associations, and others as needed to represent the Visions brand
Provide departmental back-up coverage as needed
Respond effectively to changing ideas, responsibilities, expectations, trends, strategies, and other processes
Demonstrate a commitment to diversity, equity, inclusion, and belonging through continuous development, modeling inclusive behaviors, and proactively managing bias
Perform other duties needed to help fulfil our mission, drive our strategy, and support our organization’s values
Qualification
Required
Bachelor's degree in Marketing, Advertising, Digital Marketing, or Communications with 3-5 years of relevant experience
Excellent proofreading skills with high attention to detail
Exceptional project management skills
Experience collaborating with advertising agency partners and service vendors
Proficient in the Microsoft Office Suite programs
Proficient with standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines, PCs, etc
Visions remains committed to the aspects of diversity and inclusion and will consider alternative education and experience
Preferred
MBA or Master's degree in Marketing, Advertising, Digital Marketing, or Communications
8-10 years marketing experience with a multi-billion dollar financial institution
Benefits
Pension Plan, 401k Plan, and 401k matching contributions
Excellent health benefits
Flexible Paid Time Off (PTO), Volunteer Time Off (VTO), and Wellness Time Off (WTO)
More than ten paid holidays per year
Wellness program
Tuition reimbursement
Student loan repayment
Employee recognition program
Educational incentives
Company
Visions Federal Credit Union
Visions Federal Credit Union strives to build relationships that accommodate every stage of life.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Thomas Novak
SVP/Chief Deposit & Payments Officer
Recent News
Central New York Business Journal
2025-08-22
Central New York Business Journal
2025-03-07
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